On February 12, Taobao announced the establishment of a 1 billion love fund to help open up the market for unsalable agricultural products. Taobao said it would continue to help farmers with love until all unsalable agricultural products were sold out. "Welcome to contact us all over the country for the origin of unsalable agricultural products, and also welcome the people all over the country to Taobao to help these farmers."
Taobao announced that it will implement 10 measures to help farmers based on the one billion scale love fund. "Ten measures" include the opening of "love agricultural special line", "collecting unsalable agricultural products information", launching special area of agricultural products on Taobao, increasing the centralized purchase of agricultural products from core producing areas, increasing the investment in green logistics special line of agricultural products, reducing the sales cost of agricultural products in Pingtai, helping agricultural businesses to open Taobao live broadcast free of charge, and promoting the standard of agricultural products of origin Standardization and so on.
Zhu Xia, senior director of tmall foods, said the 10 measures are to solve the core pain points in the current agricultural product sales process. Reducing the circulation cost of agricultural products, opening up the logistics of agricultural products, and giving more exposure to agricultural products on Taobao can not only solve the urgent problem of unsalable farmers, but also enable consumers to enjoy high-quality agricultural products at affordable prices, forming a win-win situation at both ends of supply and marketing.
It is understood that the special line for caring agriculture directly supplied to the whole country from the place of origin has covered 17 provinces in China, including Hainan, Sichuan, Guangxi, Fujian, Yunnan, Shanxi, Shandong, etc., and the characteristic fruit of Ledong production area in Hainan has sold more than 8 million tons in four days. In addition, the agricultural products of seven other unsalable agricultural products producing areas, such as Liaoning Donggang strawberry, Dandong chestnut, Hunan Mayang iced sugar orange, Yunnan baixiangguo, Yunnan pineapple, Sichuan ugly orange, Shandong Shouguang vegetable, will also appear on Taobao platform.
At present, as long as consumers log on Taobao, they can enter the sales area of the love agriculture assistance program through tmall's authentic origin, poly budget 10 billion subsidies and other entrances. Search "helping farmers with food" on Taobao, or directly participate in the unsalable agricultural product sales activities of Taobao. Taobao platform continued to increase the resources of agricultural products, which brought real benefits to farmers. Since the launch of the activity on February 6, the total agricultural products sold by the project have exceeded 12000 tons.