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Google reorganizes cloud computing department to implement small-scale layoffs

via:博客园     time:2020/2/15 14:01:53     readed:43

Tencent technology news, Google used to be the Internet giant in the era of web search, but in the emerging Internet cloud computing market, Google is far behind Amazon, Microsoft and other competitors, which makes Google very embarrassed. Google is taking various measures to catch up. According to the latest news from foreign media, a Google spokesman confirmed to US media that Google is in the process of internal restructuring of its cloud computing team, including the removal of some positions.

A Google spokesman said in an email to U.S. media on Friday:

The spokesman said:

The restructuring comes as Thomas, chief executive of Google's cloud computing company

The restructuring was aimed at refocusing attention on the international market, affecting about 50 employees, according to a person familiar with the situation. The company is reluctant to comment on how many employees are affected or what areas of its cloud-computing business will be affected, merely saying it is talking internally

The spokesman said:

At the end of last year, Google executives made major changes, with the two co-founders of Page and Brin stepping down from all positions in parent company Alphabet, and Google's current chief executive at Alphabet, following some changes. Google's fourth-quarter earnings report for the first time released revenue data for the cloud computing sector. Google's cloud computing business generated $8.92 billion in revenue in fiscal 2019, compared with $5.84 billion in 2018, and the company called its annual operating cost $10 billion. Some Wall Street analysts say they are less comfortable with such results and growth rates, and believe they lag behind some of their strong cloud-computing competitors.

In contrast, Amazon's cloud computing division made more than $35 billion in revenue last year, with analysts including Synergy and Goldman Sachs calling it firmly first in market share and Microsoft clearly second.

In terms of market share, reports from several companies show that Amazon has become the absolute leader in the global cloud computing market, accounting for about half of the market share. Among them, Amazon entered this field earlier, being able to open its own global data center network and software infrastructure to external users, taking the lead.

Microsoft, which has about 15% of the global market share, is using the advantages of server operating system and office software, as well as its white-collar social networking site LinkedIn and other resources to sell cloud computing services to corporate customers and government departments. Last year, Microsoft unexpectedly beat Amazon to win the contract in the US Defense Department's $10 billion cloud computing contract bidding, which is believed to rewrite the cloud computing market.

Aside from Amazon and Google, other manufacturers are far behind, including companies such as Google, Oracle and IBM, which have a single-digit share. These companies are also taking a vertical and horizontal approach to increase their share.

Faced with a cloud-computing lag, google's boss, page, reportedly nearly decided to leave the market, but after a high-level meeting, google decided to continue the business, but in a few years to enter the world's top two, meaning at least second-place microsoft.

Change sales strategy

According to foreign media reports, mr. qiu has described a new sales strategy for cloud computing, whereby google will target five sectors: retail, health care, financial services, media and entertainment, and manufacturing. Google's cloud is turning to traditional corporate sales to learn from leading amazon and microsoft, foreign media say.

Prior to Google, Mr. Qiu worked for Oracle for more than 20 years. At Google, Mr. Qiu focuses on selling cloud computing products to CEOs, CIOs, CIOs and CIOs. For large enterprises, this is a quite traditional sales strategy, while some start-ups tend to sell to department heads, or try to stimulate users or software developers to adopt their own products from the bottom up.

Alphabet is counting on Googyun and other new businesses to cushion its losses from slowing advertising sales. However, after the company reported earnings, analysts said cloud computing wasn't enough to offset the slowing growth in terms of current conditions. Morgan Stanley analyst Bryan

Qiu said his focus on cloud computing software is different from other companies.

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