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The new company of "the father of Android" collapsed: with Tencent investment, only one mobile phone has been released in five years

via:博客园     time:2020/2/15 14:02:08     readed:53

Kuo Yi Pu From Yun Wo Fei Temple

Qubit report official account number QbitAI

Caused a storm at Google

After leaving Google due to the sex scandal, he founded essential, a consumer electronics company, which once received more than $330 million in financing to become a high-profile hardware Unicorn company in Silicon Valley. Last October, he also designed a remote control like mobile gem:


It looks a bit like a PPT mobile phone, but now this unique mobile phone has no chance to appear, because essential announced the bankruptcy.

From birth to death, the company has sold only one mobile phone.

Once raised 330 million yuan to become Unicorn

Essential was founded five years ago in 2015, Andy

Of course, we didn't know the sex scandal behind the resignation.

Soon, in February 2016, Essential announced the completion of $30 million in financing led by Red Dot Ventures and Rubin's own investment firm, Playground Global.

With this funding, essential launched its first mobile phone, essential phone, in 2017.

The phone's design has some early iPhone shadows, Qualcomm Cellon 835 processor,5.6-inch screen,13MP main camera,8MP front camera,4G RAM and 128G storage space, the default operating system is Android 9




After the product was launched, Essentila soon got a larger sum of money, 300 million dollars.

The lead investor is Access Industries, a multinational industrial group that is also the parent company of well-known record label Warner Music, and Tencent, Amazon and Foxconn are among those involved in the round.

The $300 million financing also made essential one of the unicorns.

Later, they also designed the concept cell phone gem, with a slim screen, like a remote control, and specially designed a card UI:


There are 4 colors:


Mobile phones that can't be sold

Essential, who became a unicorn, looked big and actually teetered.

The first product, the essential phone, failed to sell and was forced to reduce its price by $200. Later, it became the only complete product that the company actually sold.

Because the latter products are not really developed and manufactured.

In October 2018, Essential slashed its workforce from 120 to less than 50 and gave up its voice assistant Essential Home, which is preparing for development.

Two months later, their only selling product, essential phone, was discontinued.

However, essential, which is on the verge of bankruptcy, also laid an egg.

In addition to the only mobile phone, essential also has a selling product, audio adapter HD, which is the small metal color box attached to the mobile phone:


In fact, it's an advanced headphone jack converter. It's said that the voice color will be better than the ordinary usb-c to 3.5mm headphone jack converter.

When they launched their mobile phone product in 2017, they said they were going to make such an accessory, but it took more than a year for a jump ticket to go on sale until November 2018, and it wasn't cheap for $149.

From just become Unicorn jump ticket to close down, just a month after the layoff began to sell, a month after the sale, and accessories with the use of mobile phone itself stopped production.

It's such a big embarrassing scene. It's like cutting the last chives.

In 2018, it's not impossible for the company to survive.

Amazon, Wal Mart and several telecom operators are all interested in acquiring essential in 2018, the New York Times quoted people familiar with the matter as saying.

Of course, selling yourself won't be priced at $1 billion unicorn.

Affected by Google events

You can't sell a cell phone. The point is, Andy

Just half a year after getting access industries, amazon, tencent, foxconn and the like, andy

He left Google because of sexual assault on female subordinates!

Because it's blown up, December 2017, Andy

But a year later, bigger mines burst out:

When Google tried to keep things quiet, it took $90 million for Andy

Of course, Rubin doesn't admit it, but it can't stop the anger of Google employees: senior executives bully female subordinates, and the company doesn't punish them openly, but sends them away with money, which is unreasonable?

So, at the end of 2018, the me too campaign swept over Google, and Google employees began a global March, involving more than 2000 employees from all parks around the world.


It also inadvertently fostered Google employees' habit of protesting against their company.

Now, according to the New York Times, the company has only about $30 million left on its books. In other words, nine-tenths of the previous $300 million had burned out.

So on February 3, the company pushed the last update for its only full launch product, essential home.

On February 12, they officially tweeted their last words on their official blog.

Although we have tried our best to land gem mobile phone with the fastest speed, unfortunately, we can't give it to our customers. So we made a tough decision to shut down operations and shut down essential.

A generation of Silicon Valley hardware unicorns is over.

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