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YouTube announced that it will support the realization of new coronavirus video ads

via:新浪科技     time:2020/3/12 10:40:41     readed:109

YouTube is reassessing its policy to help creators of videos related to the new coronavirus outbreak monetize their ads.A few weeks ago, YouTube told video creators on creator insider that any video about the new crown virus would be automatically banned from being cashed in.The new coronavirus has been declared a sensitive topic, which is defined as a recent event of "life-threatening due to a planned malicious attack".

Data chart (from CDC)

These videos are not suitable for advertising. Although videos are allowed to stay on YouTube because they do not violate the content guidelines, video creators cannot use the advertising services provided by the platform to cash in.

However, this situation is about to change. YouTube CEO susan wosicky (Susan Wojcicki) emailed video creators wednesday to discuss the coverage of the new crown virus and what it means to the reporter. creators like philip de frank (Philip DeFranco), for example, are reporting on the progress of the epidemic and becoming a news source for many YouTube users. Mr. de frank's Twitter this week prompted mr. wosicki's response by discussing YouTube policy to ban advertising liquidity. The latter said sensitive topic policies "apply to short-term major events such as natural disasters ". However, applying the same policy to an event like a virus outbreak would not work.

"In the next few days, we will activate the advertising service to discuss the content of the new crown virus on a specific channel ," Vosicky said. These channels include creators who have completed validation and a range of news partners. We are preparing our policies and implementation processes to expand liquidity to more creators and news organizations in the coming weeks ."

Such liquidity will first be available to specific news partners and creators. With regard to creators, YouTube will start with accounts that accurately report how video content conforms to the advertiser's friendly guide, and then expand to more accounts.

Wojcicki's email also mentions that misinformation about the new crown virus is spreading on YouTube and that YouTube is trying to crack down on such videos. YouTube will "continue to quickly delete videos that have been tagged in violation of our policies, including those that do not encourage people to see a doctor or claim that harmful substances are good for their health.".

"It's particularly important to find credible content at a time of news events," wasiki wrote. We will continue to ensure that YouTube provides users with accurate information. "

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