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Worried about supply chain and demand, Apple may delay iPhone 12 release for several months

via:博客园     time:2020/3/26 12:07:09     readed:46

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Tencent technology news, March 26, according to foreign media reports, according to people familiar with the matter, apple is preparing to postpone the release of iPhone 12 in 2020 for several months, and the new iPhone is expected to support 5g technology.

Apple is monitoring the novel coronavirus epidemic trend in the US and Europe and assessing whether there is a need to postpone the conference. The final decision could be made around may at the latest, and Apple may wait until the staff's order to work at home is cancelled before finalizing the final release schedule.

Apple told employees this week that it plans to extend the global work at home order until April 8, while retail stores will begin to reopen in batches in mid April. Sources said Apple stores in the United States will not be among the first to open.

Previously, it was rumored that Apple was developing four new models for 2020, with different price options. It is expected that all models will have 5g function and A14 chip, and higher-end models will be equipped with 3D camera system used on iPad pro, such as lidar scanner.

Apple's share price fell late Wednesday in local time after news that Apple may delay the iPhone 12 launch. Apple shares closed 0.55% lower at $245.52. During the rally, Apple Rose most of the time, hitting a high of $257.89.

Since 2011, Apple has launched a new iPhone every September or October. In most years, the successful launch of new devices, which account for more than half of Apple's revenue, is critical for the company.

Not long after the news, JPMorgan analysts predicted that Apple might delay the launch of the iPhone 12 for one to two months for various reasons, but it is unlikely to be too long.

The outbreak of novel coronavirus has brought several challenges to Apple's business, including its China based manufacturing supply chain disruption, and many countries have shut down the economy to slow down the epidemic, resulting in a decline in demand for high-end equipment. Strategy analytics, a market research firm, estimates that global smartphone shipments fell 38% year-on-year in February. (reviewed by Tencent technology / Jinlu)

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