Google is making major changes to its Google shopping platform, allowing any business owner who sells products online to list their inventory items for free.E-commerce operators typically have to pay for advertising on Google Shopping platforms. But the company said it would now allow any business owner running a website or managing a store on the mall platform to list items on the mall platform without paying. However, google still plans to charge the company the highest ranking promotion fee.
Google believes that by doing so, it can help more shoppers find what they are looking for, as well as alleviate the damage caused by the new crown epidemic to the retail and small business ecosystems. Google shopping's new free options will take effect in the United States on April 27 and will be available globally in the next few months.
Existing users will now be able to list all their inventory, and new users can now apply for free inventory through Google's Merchant Center. As part of this effort, Google is working with PayPal to help more businesses access the platform faster by allowing them to link to their existing accounts for online payments. Google also works with e-commerce inventory management companies such as Shopify to ensure that companies operating mainly through their own websites can quickly move to Google shopping for sales.
Google Shopping has been an integrated part of the company's search engine for nearly two decades. During this period, it has grown into an alternative product as a standard alternative to traditional retailers such as Amazon and Best Buy and Wal-Mart, by having retailers list the website links of their products directly and let customers search for individual items and prices.
But since 2012, Google shopping has required businesses to pay the company, leading to fewer and fewer companies choosing to use the platform. In 2017, Google shopping was also punished by the European Union with a historical penalty of 2.4 billion euros for giving priority to shopping links over other competitive price matching services in search results.