Tesla has made headlines recently, but the reason is because of frequent price adjustments, resulting in early car owners suffer losses, by the old owners angry tear Tesla in.
According to the latest statistics of China Federation of riders, the sales volume of domestic Tesla Model 3 in April was 3635, down 64.2% month on month. Compared with the sales of 10160 cars in March, Tesla's sales in April plummeted more than 60% month on month, and it was a hell of a fall from heaven.
Some industry analysts said that since localization, influenced by the changes in subsidy policies, the price of domestic Tesla Model 3 has changed many times, or even increased first and then decreased in a short term.
The unstable pricing system disrupts the purchase plan of investors and to some extent blocks the enthusiasm of consumers. Tesla needs to develop a more appropriate price management system in China.
It is reported that the new subsidy regulations issued jointly by the four ministries and commissions require that the price of new energy passenger vehicles should be less than 300000 yuan (including 300000 yuan) before subsidy. But initially, on April 24, Tesla raised the price of model 3 for standard and long-range models by 4500 yuan and 5000 yuan respectively. This series of enigmatic operations also blindfold the industry leaders in the automotive industry.
However, on May 1, Tesla announced that it had lowered the starting price of the model 3 standard endurance version to within 300000 yuan, and the subsidized price was 271550000 yuan. At the same time, Tesla announced that it would not adjust the long endurance version.
But to everyone's surprise, Tesla soon broke his promise again. On May 14, Tesla announced today that it would cut the sales price of domestic electric vehicles for the second time this month.
The price reduction is applicable to the domestic long-term model 3, with a price reduction of 22500 yuan. Since the end of the subsidy transition period on July 22, car owners still purchase long-term domestic model 3 at the price of 344050 yuan when there is subsidy.
In addition, yesterday, Tesla CEO Jack musk announced on his twitter that the price of Tesla's full automatic driving Kit (FSD) will rise by $1000 (about 7000 yuan) from July 1.
At present, the optional price of Tesla FSD is 7000 US dollars, which will reach 8000 US dollars (about 56000 yuan) after the price increase.
Predictably, tesla's road to price adjustment continues. Here to borrow a joke from netizens: