Then,Yang zhe himself also launched his long abandoned personal micro blog, changed the certification to Xiaomi group vice president, China CMO, and released the first micro blog (which had already been emptied).
The first Weibo is also very simple,A song《Joie De Vivre》With entry licenseNot a word of speech.
If you look at it carefully, Joie De Vivre》 is the theme song of the 1961 Italian-French comedy The Fun of Life. The film entered the Cannes Film Festival in 1961. French talented pianist George Davidson George Davidson plays, the style extremely rich French style romance and passion, romantic elegant melody brings the audience comfortable enjoyment.。
In other words, Yang Zhe uses a piece of music to describe the feelings of his entry into Xiaomi, which is far more emotional than a few simple words, but also has a rather good style.
Prior to joining Xiaomi, Yang became Senior Vice President of Meizu Technology, President of TCL Communications China, and at the top of his career served as CMO, prestigious Huawei consumer business in China
I believe his rich marketing experience will help Xiaomi to hit the high-end market, At the same time, it also means that the promotion style of Xiaomi's high-end products will be a big change, let's wait and see。