Xiaomi announced this afternoon that Yang Zhe was appointed Vice President of Xiaomi Group and Chief Marketing Officer (CMO) in China, responsible for the formulation of marketing strategy and brand building in China.
To this and Yang Zhe join a matter, Lei Junfa Weibo said:
This time, Yang zhe joined Xiaomi, which is considered as another measure for Xiaomi to enter the high-end market.
In February this year, the new generation of Xiaomi flagship machine Xiaomi 10 series was released, among which Xiaomi 10 Pro is considered to be a product that Xiaomi really impacts the high-end market.
February 25 10:00, Xiaomi 10 Pro the second open purchase, spot plus full booking, close to 100,000 units.
There is an analysis that Yang Zhe himself is very fond of Taoism culture, has proposed
Prior to joining Xiaomi, Yang became Senior Vice President of Meizu Technology, President of TCL Communications China, and at the top of his career served as CMO, prestigious Huawei consumer business in China
Earlier, Yang had held marketing management positions in many companies, including Novartis Pharmaceutical, Motorola, Apple, Lexmark, Samsung and RIM.