In February 1999, Tencent OICQ was officially born and renamed QQ the following year. Over the past 20 years, many people have questioned why the logo of QQ is a penguin? What kind of goose is this penguin?A few days ago, Tencent official post, first revealed the penguin species.First of all, we use the exclusion method. It must not be this grumpy white goose.
Is that the one who is going to rob the job of the eagle king?
Or did this one swim under the bridge in front of the gate and try to sneak into the ducks?
Or which one of the 18 penguins, such as little blue penguin, crested penguin, emperor penguin, king penguin, Papua penguin, Humboldt penguin, spotted mouth ring penguin, etc?
The truth goes back to the birth history of this goose, when QQ was also called OICQ.
I'll give you three minutes to enjoy the goose's heroic posture. Look at the firm eyes and the powerful standing posture. It's like a very cool name. Does emperor penguin have it!
According to the data, emperor penguins, also known as emperor penguins or emperor penguins, are the largest genus in the penguin family. The adult emperor penguins can reach 120 cm in height and 46 kg in weight.
The number of emperor penguins is estimated to be between 150000 and 200000 pairs. Since 2001, in the red list of endangered species of the World Conservation Union, the protection status of emperor penguins is near danger.
It is understood that the logo of the earliest OICQ was a pager. After OICQ has developed for some time, it is suggested that the image of this product should be more interesting.
Logo of OICQ in 1999
Under such a proposal, one of the company's artists drew drafts of pigeons, penguins and other small animals. However, at that time, Ma Huateng was a man with deep "pager complex". He was different from other founders who preferred Penguin icon. The original icon could let users know what OICQ is for at a glance.
After a heated debate, Ma Huateng said: "otherwise, we will put two icons on the Internet to let users decide." It's the first time in China's Internet companies to give users the right to decide the brand logo.
However, the initial result of the vote was not clear, and the public opinion of pagers seemed to be higher. Fortunately, Tencent artists added several interesting dynamic Penguin pictures, and users gradually began to turn around and call the thin and long black-and-white penguin.
With the continuous change of the Internet and the rapid development of QQ, QQ has gone through five times of image transformation. Let's recall:
Logo of QQ in 2000
Logo of QQ in 2006
Logo of QQ in 2012
Logo of QQ in 2013
Comparison of logo between 2013 and 2016 QQ