Recently, counter point, an authoritative overseas research institution, released the sales share of mobile phone brands in Europe and Latin America in 2020 Q1.According to the data, the mobile phone market in both regions has shrunk by more than 20%, but the domestic brands led by Huawei and Xiaomi are still strong, and their sales volume ranks in the top four of the two regions. Xiaomi's performance is more eye-catching, and it still maintains a high-speed growth under the epidemic, which is one of the few mobile phone brands growing against the trend.
According to the data published by counter point,In 2020 Q1, European smartphone shipments dropped by 7% year on year and 23% month on month, with Samsung, apple, Huawei, Xiaomi and oppo ranking in the top five European markets。 Although the market share of most brands has declined, Millet's sales share has increased to 11% from 4% in the same period last year, up 145% year on year, driven by the strong performance of Russia, Britain, France and other markets.
A similar situation has occurred in the Latin American market.In 2020 Q1, the Latin American smartphone market dropped by 20.8% year on year, 30.1% month on month. Xiaomi successfully ranked the top four in Latin American market, with sales volume more than doubled year on year, and sales share increased from 1.9% in the same period last year to 7.3%LG, whose anti super shipments continue to decline, has nearly doubled its market share.
The new crown epidemic has caused a serious impact on the mobile phone industry, and the European and Latin American markets are just the epitome of the increasingly bad environment. According to Gartner,In the first quarter of 2020, the global smartphone market experienced its worst ever decline, with end-user sales plummeting by 20.2%. All major brands have declined significantly. Xiaomi is the only smartphone manufacturer with increased sales.
Why millet can grow against the trend,On the one hand, it actively coordinates with the supply chain partners under the epidemic situation, on the other hand, it precisely controls the product layout。
Last year, Xiaomi group operated with two brand strategies of Xiaomi and redmi, and Xiaomi, based on the high-end market, successfully released Xiaomi 10 series during the epidemic. Techradar, the international top technology media, said that Xiaomi 10 Pro is an excellent mobile phone, and its screen, camera and battery capacity meet consumers' expectations for high-end flagship. Xiaomi 10 series is loved by consumers all over the world and continues to be popular. Its outstanding product strength helps Xiaomi to stand firmly in the high-end flagship market.At the same time, redmi brand continues to bring high cost-effective products, maintaining a strong growth momentum in the international market. Three models of redmi brand are among the top 10 smartphone sales in 2020 Q1.
Xiaomi's latest quarterly financial report shows that its overseas market revenue is 24.8 billion yuan, up 47.8% year on year, ranking the fourth largest mobile phone brand in the world.