After more than 100 cities in China issued local version of consumer coupons, the national version of consumer coupons came! Alipay revealed on June 15,From July 1, the national general consumption coupons were issued for 17 consecutive days, and the total scale of the coupon subsidy reached 10 billion. This is also the first nationwide action of consumer coupons, which supports the national general use, and the business registration is opened today.
6.18 Activities have been fully launched to promote the activity portal summary:
All businesses in the country can only sign up for consumer coupons in July when they sign up for Alipay's consumption coupons.
"No matter how small the store is, it can sign up, and the steps are extremely simple. Just fill in the store name, industry and business address. Even a roadside store with only one receipt code can enjoy the digital dividend brought by the consumption voucher. " Alipay consumer voucher Product Manager Chen Guanhua introduced.
Previous research shows that, Each issue of 1 yuan Alipay consumption coupons, can pull 8 yuan consumption. Small shops that support consumer vouchers have a 73.4% increase in revenue over the previous week.
Because consumer coupons to stimulate domestic demand, stimulate the economy of small shops significantly, during the two sessions, a number of representatives suggested that consumer coupons become a long-term policy, and tilt to small shops. Xiao Gang, a member of the CPPCC National Committee and former chairman of the China Securities Regulatory Commission, suggested that small shops should be given special consumption vouchers and precise support, and the quota should not be too large.
Hu Xiaoming, CEO of ant group, announced in May that it will fully open the technology of consumer coupons. The first step is to arrange for small stores first. This time, on the one hand, Alipay has reduced the threshold of support to the lowest level. It can be reduced by 2 yuan at 10 yuan, so that it can also be used by small stores. On the other hand, it has launched a shop to sell its own vouchers on its own, which fully helps store digitalization and sales rebounded.
The data shows that the impact of the epidemic on the contrary has led to a large number of digital transformation of small stores: access to take out to expand passenger flow, open contactless loans, support the verification of consumer bonds, etc. Up to now, 12 million stores in China have achieved a year-on-year growth in their weekly income.