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698.2 billion new records! Technological innovation behind tmall 618: 3D purchase, AR, Houda

via:驱动之家     time:2020/6/19 20:33:07     readed:124

Tmall 618, the largest and most resource-intensive Tmall 618 under the epidemic, is not only the most popular shopping season for consumers, but also the loss of businesses to wipe out the epidemic

In the early hours of June 19, Tmall announced a new record of 618 orders worth 69.82 billion yuan.

It is understood that, Tmall 618 bright results behind, is not blindly become the source of driving business explosive growth.


As the biggest outlet of this year, during tmall 618, there were more than 300 stars, more than 600 presidents, four major satellite TV, 40 variety shows and 50 business circles that launched Taobao live.As of 7:00 a.m. on June 16, Taobao's live broadcast guided transaction amount had increased by more than 250% year on year, with 13 live broadcast rooms accumulating more than 100 million transactions.

Tmall 618 this year, Taobao App first in Beijing, Shanghai and other 16 cities onlineMore than 300,000 supermarkets, convenience stores, flower shops and fruit shops are connected with more than 10 million kinds of goods to achieve minute-level distribution. As at 17 June,


In addition,Tmall also commercializes 3D shopping technology for the first time on a large scale. Users can directly visit 100 IKEA, home care and other home stores on their mobile phones.Any number of offline businesses have not returned to normal as a result of the epidemic, and the purchase of technology D re-engrave their physical stores online in the form of 3 D to help businesses open a

Data display, As of June 18, more than 30 million people used three D of shopping

Similarly, tmall also applies ar to make-up test, shoes test, sunglasses test and other scenes. Users can complete the whole body wearing with one key of AR, and play a game of LEGO in the real scene.On June 1, 350000 people tried ar make-up, and the number of people jumped 150% month on month.

Tmall has been driving business iterations through innovation. In 2017, when e-commerce-commerce was still in a big price wa


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