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Adidas and Ford join the anti Facebook ad campaign

via:新浪科技     time:2020/6/30 8:02:06     readed:44

Foreign media reported that more and more large companies began to join the "# StopHateForProfit" campaign, promising to stop advertising on the Facebook in July, thereby putting pressure on the company to take more measures to stop hate speech and the spread of false information.


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Although some of the brands that have joined the event are famous brands, they are not Facebook largest advertisers in the United States. None of these brands ranked among the top 100 Facebook this year's advertising budget rankings, according to market analysis firm Pathmatics. As a result, Facebook's shares were n' t affected, rising about 2% on monday.

Here's a list of brands that announced a suspension of advertising on Facebook on Monday:

Adidas and its brands will be suspended on Facebook and its platform by the end of July. The two brands said they would "set standards and hold themselves and each partner responsible for establishing and maintaining a safe environment."

Best buy, a consumer electronics retailer, said it had stopped advertising on Facebook and instagram since July 1. Best buy said the company's tentative move will continue until the end of July.

The cleaning-goods giant will suspend advertising on Facebook and Instagram by December and its advertising budget will shift to other social media. and the company will also suspend Facebook Audience Network expenses.

ConAgra will suspend advertising on Facebook and instagram platforms by the end of 2020.

Fast food chain Denny

More than 25 of Schick、Playtex and Wet Ones's brands will stop posting paid ads in north america and europe on Facebook and Instagram as of wednesday, the owner said, with further notice. he company will also suspend its Facebook Audience Network expenses.

Ford Motor announced that it would suspend advertising on all American social media platforms for the next 30 days.

HP said on Monday that it would stop advertising on Facebook until it saw "stronger security measures" deployed on the platform.

Sportswear manufacturer Puma said on the Twitter that they will join the "# StopHateForProfit" campaign to suspend all Facebook and Instagram advertising by the end of July.

In addition to the companies mentioned above, other brands announced that they would suspend advertising on Facebook platform, including Coca Cola, Diageo, Honda, Starbucks, Verizon and Unilever. Some companies not only announced the suspension of advertising on Facebook, but also said they would suspend advertising on all social media platforms.

Before many brands began boycotting Facebook, several groups had called on Facebook advertisers to suspend advertising on the platform in July. The groups accused Facebook of allowing "racial discrimination, violence, and verifiable false content to flourish on its platform," and allowed the platform to be used for "mass voter repression, using false information aimed at black voters," and allowing "violent messages, which incite violence against protestors fighting for racial justice."

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