According to foreign media reports,Amazon will publish the names and addresses of third-party U.S. sellers on its marketplace platform to combat counterfeiting.The move was announced in a notice sent to sellers on Wednesday and will take effect on September 1. According to the email provided by Amazon to sellers, the e-commerce giant hopes to let consumers know more about the seller's business and the products it sells.
"We made this change to ensure that there is a consistent baseline of seller information to help customers make informed shopping decisions. The change in policy will make it harder for sellers to remain anonymous on the marketplace, but it also means that customers will know exactly which person or entity they are buying and where the business is located. "
Amazon confirmed the policy change in a statement to the verge.
In addition, according to business insider, the proposal to improve the transparency of e-commerce transactions came from a fake report released by the U.S. Department of Homeland Security in January. "In order to increase transparency on this issue, platforms should significantly improve pre-sale identification of third-party sellers so that buyers can make informed decisions and take into account the possibility of selling counterfeit or infringing intellectual property rights," the report said
Amazon has long cracked down on counterfeit products in Marketplace, but counterfeit products now account for more than half of its e-commerce sales. The company has tried tactics such as monitoring suspicious lists and various automated software used by sellers. In addition, the company is followingApple, Nike and other sellers have reached an agreement to create a special sales page for the brand on their platform, but this will have some adverse effects, which will kick off legitimate third-party sellers.