Google is cracking down on technologies used in advertising to monitor others, including intimate partner surveillance systems. The ban will take effect next month when Google updates its policy, when Google's advertising platform will prohibit advertisers from promoting any service or product designed to monitor others.However, there may be some important exceptions to this rule.
Google announced a new policy on its support website this month and said it would start active implementation on Aug.11. The change applies globally and covers services and products designed to monitor others without awareness or permission, although google will leave room for some ads. For example, this new policy does not apply to products and services that target parents, which will be used to monitor minors, which are common in app stores and can include digital health products and parental control applications, etc. Similarly, this policy does not apply to advertisements for private investigation services.
The policy explicitly covers products and services designed to monitor others, including spyware that a person may use to monitor a partner or spouse. These include things like GPS trackers as a way to track someone unknowingly, various surveillance and tracking devices, and similar goods.
Google said advertisers who violate the new policy will be warned at least seven days before any action is taken on the account and will not suspend the account until a warning is issued. Advertisers can delete any illegal advertisements on the platform before August 11.