China's 2020 list of new consumer growth companies, launched by the start-up state on Aug.27, says the consumer decision-making platform is TOP50. for what is worth buying
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The new crown epidemic in 2020 has led to major changes and adjustments in the global industrial chain and supply chain. At the same time, the domestic new consumer population changes, consumers tend to younger, consumer market segmentation. The consumption pattern is undergoing subversive changes, which brings great challenges to the market, but also brings new opportunities for innovative enterprises and brands.
For the first half of 2020, the net turnover (confirmed GMV) of what is worth buying for e-commerce and brands reached 9.099 billion yuan, up 37.69 yuan from the same period last year. 2020
In the post epidemic era, such growth is related to what is worth buying, continue to deepen the consumption content and consumption data, and continue to increase investment in technology research and development. Since its establishment, it has been committed to the construction of content ecology, constantly increasing the categories of consumer content coverage and corresponding user groups, and actively exploring and optimizing the content presentation form and operation mode. Not only makes the scale of platform content significantly improved, but also makes the content source more diversified and covers more diverse groups of people.
In addition to rich content, what is worth buying more through independent technology research and development, to achieve product iteration and big data intelligent recommendation system upgrade, so that the content and user needs of the matching degree continues to improve, thus driving the user's activity and interaction rate. In the first half of this year, the number of content releases in the station increased by 78.67% from the same period last year, and the average number of interactions of single content increased by 34.16% from the same period last year.
What's more important is that what is worth buying always takes the user's demand as the core, and responds to the impact and changes of the epidemic situation on consumers in a timely manner. On February 4, what is worth buying on-line mask zone, collecting the whole network mask information, alleviating the imbalance between supply and demand of epidemic prevention materials at that time. As of March 31, the mask zone has served nearly 10 million users, helping a large number of ordinary users to purchase necessary protective equipment to protect themselves and their families. In June this year, in the face of the upgrading of epidemic prevention and control in Beijing, what is worth buying not only re launched the mask zone, but also launched a special topic on epidemic prevention to ensure the stability and order of daily life.
After paying attention to the demand for basic living materials, what is worth buying has strengthened the operation of consumer goods closely related to people's livelihood, such as fresh food. In the 618 promotion period of this year (from June 1 to June 18), in what station is worth buying, the fresh food category rose to the third largest category after the sales of computer digital and home appliances, with sales exceeding 320 million yuan, with a year-on-year growth rate of 74%, becoming one of the fastest growing emerging categories.
In order to provide more comprehensive services to users, what is worth buying online life channel in May, to meet the user's pan-life consumption scene, covering catering, ticketing, travel, mail and many other living service concessions, and strive to meet the diversified consumption needs of more users.
Technology-driven, consumer content and consumption data-based, to provide comprehensive services as the goal, what is worth buying to continuously enhance the ability to provide consumer decision support. This is the reason why it is worth buying for growth and development in 2020, the reason why it is trusted and recognized by users, and the deep reason why it is TOP50 by China's new consumer growth enterprises in 2020.
In the future, what is worth buying will continue to provide users with three core capabilities: new technology, new model of content consumption supported by brands