Taobao's special price version of Taobao, which has achieved mau55 million in six months online, has more actions. On October 10, as a warm-up before the double 11, Alibaba's Taobao special edition launched a promotion activity of "1 yuan more fragrant Festival". The so-called "1 yuan" means 100 million factory goods, and each wallet is sent home. The activity lasts until the end of double 11.
Taobao said that the event combined 145 industrial belts, 1.2 million industrial belt merchants and 500000 factories. Alibaba also said that "1 yuan more fragrant Festival" will become a long-term action.
At the same time, Ali announced that Taobao special edition and millions of businesses in China's industrial belt had established a "factory goods alliance". Dai Shan, vice president of Alibaba Group B2B business group, said at the Alliance Establishment Ceremony on October 9 that Alibaba's launch of Taobao special edition was a strategic choice because it saw the huge space of domestic demand market.
Previously, Alibaba announced the launch of "project No.1" rhinoceros manufacturing, and successively announced the "new trade" strategy and wholesale business 1688 and c2m Taobao special price version. Alibaba's plan for "factory goods" is to use big data to predict the preparation of goods for factories, so that factories can directly face the market, demand and consumers, and gradually support the branding of factory products.
Focusing on factory goods and sinking market, Taobao special price version can be said to be the focus of Alibaba's e-commerce business this year. In March this year, the Taobao special edition was officially launched. Six months later, at the Alibaba global investors' conference, Alibaba disclosed the latest data of Taobao's Special Edition: as of August, its Mau had reached 55 million.
In fact, Taobao special edition has been brewing for a long time. In June of this year, during the period of the promotion of the Chinese Communist Party of China in 618, Taobao's special price edition tried water for 1 yuan in a special zone. According to data from Alibaba, the number of new registered users of Taobao's special edition reached about one million on June 15.
At the factory side, the reason to attract merchants to settle in Taobao's special price version of "1 yuan package mail" is still small profits but quick sales. Li Xiaorui, sales director of Shenzhen rilifeng Technology Co., Ltd. in an interview with interface news and other media, revealed that Ali's preferential resources for factories lie in big data analysis and reduction of marketing expenses.
However, Li Xiaorui and Ali did not respond positively to the reduction of gross profit and the reduction of profits brought about by $1 parcel post. Wang Hai, vice president of Alibaba and general manager of Taobao c2m business unit, said that Alibaba will continue to subsidize the factory in this part.
In order to fight against the rapid rise of pinduoduo, Alibaba launched c2m and Taobao special price version this year to quickly layout and counter attack the sinking market. From the action of 1688 and Taobao special edition, Alibaba wants to run through the business model of wholesale and retail integration through the accumulation of industrial belt in the past 20 years and the layout of e-commerce ecology, so as to stabilize the market share of waist merchants and industrial belt factories.
At the same time, pinduoduo, who has just reached the age of 5, has been actively soliciting businessmen in various industrial belts, and has increased investment in transforming foreign trade into domestic sales through cooperation with local governments. Since this year, pinduoduo has signed cooperation orders with local governments in Shanghai, Foshan, Ningbo, Dongguan, Quanzhou, Qingdao, Yantai and other cities.
In the internal activity of pinduoduo's fifth anniversary on October 8, Huang Zheng, chairman of pinduoduo, said that the competition was still severe and all pinduoduo's staff should start the "hard core struggle mode".
As for the competition pattern between the two sides, Wang Hai denied that Ali's "1 yuan package mail" was intended to position itself as a lot of standard businesses. However, he agreed with the platform's reform of the industrial belt and the expansion of factory goods sales channels. Wang Hai said that what Ali should do in the promotion of Taobao special price version is to reduce the cost and improve the efficiency of the industrial belt. Therefore, alibaba will participate in logistics, finance and other businesses in the future, and the factory goods reform is a long-term action Ali plans to adhere to.