Apple has just released four iPhone 12 series phones, ranging from 5499 yuan to 11899 yuan. The price is generally lower than that of the iPhone 11 series, with a maximum price reduction of 800 yuan. Considering the upgrade of 5g and photography, the sincerity is enough.
But this time, there is a small detail that we have seen before, which is from the iPhone 12 generation,Apple no longer gives away headphones and chargers, which began in the era of jobs, is finally about to be phased out.
For this move,The first reaction of netizens is that apple is stingy. These two things are not standard. The purpose is to save money.
However, in this matter, we may have really wronged apple. Although they do have a black history of being stingy on many things, they have made great efforts in environmental protection.
Let's have a concept,In modern production, in order to achieve high standards of environmental protection, it is often necessary to invest more money to do so, so Apple has indeed spent money in this respect, which can not be denied.
According to official information, the iPhone 12 generation has taken the following measures in environmental protection:
Made from more environmentally friendly materials
The tactile engine uses 100% recycled tungsten, accounting for 99% of the total tungsten content in the whole equipment
All magnets use 100% recycled rare earth elements, accounting for 98% of the total rare earth element content in the whole equipment
The main board solder is made of 100% recycled tin
Multiple components with 35% or more recycled plastics
Energy efficiency performance
Battery charger system meets DOE requirements
Better chemical process
Arsenic free display glass
It contains no brominated flame retardant (BFR), polyvinyl chloride (PVC) and beryllium
Apple zero landfill project helps suppliers eliminate waste that needs to be sent to landfill
All supplier assembly plants are turning to 100% renewable energy to produce apple products
100% of the primary lignocellulose comes from the forest under responsible management
Recycled packaging materials based on fiber are used
Many of these measures are for one of Apple's goalsBy 2030, carbon neutrality will be achieved, that is, the carbon dioxide generated in production will be offset by various energy-saving and emission reduction measures, equivalent to no more carbon dioxide output to the atmosphere.
For apple, a large global production and operation company, carbon neutralization is not an easy thing, and measures need to be taken from various aspects, even small improvements can not be ignored.
As for Apple's cancellation of the free charger and headset, I personally still believe Apple's original intention. The simple packaging and transportation requirements are a kind move.
Of course, objectively speaking, Apple will benefit from never giving away earphones and chargers, but even if Apple is selfish, it will not focus on the reduced costs,It's about expanding airpods wireless headphones and magnetic chargers in disguise by not giving away earphones and chargers. If you really want to make money, you have to start from these places. Saving that little money is not the purpose.
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