Google has made concessions to ensure the EU approves the deal in an effort to ease EU concerns about its $2.1 billion acquisition of Fitbit, sources said.
Google proposed last month that it would restrict the use of Fitbit data in Google ads, making it easier for wearable device manufacturers' competitors to seek connections to the Android platform, and allow third parties to continue to access Fitbit users' data with the consent of users.
The source said Google changed the plan after the European Commission received feedback from competitors and consumers. The move would help to avoid the possibility that the European Union might come up with a list of accusations with specific concerns. Sources declined to provide further details.
So far, the European Commission has not sought further feedback from the market, indicating that Google's revised plan is likely to have been reviewed by the European Commission. Law professor, Queen Mary University, London
The European Commission declined to comment on the news. Earlier on Friday, the European Commission reached an agreement with Google to extend the deadline for the Commission's approval of the deal from December 23 to January 8 next year.
Google reiterated its previous statement that the deal was about equipment rather than data.
Fitbit shares, which rose 1.58 percent in early trading in the U.S. on Friday, were boosted by reported.
However, Google's concessions so far have failed to placate competitors and consumers.
Competitors complain that access to competitors and apps is so limited that it may not be able to keep up-to-date information needed to connect competitors' products to Google smoothly. Competitors also said whether Google's commitment set a time limit, whether it covered new issues that had not yet emerged, and how the company's commitment was regulated.
Bloomberg News Analyst
On Thursday, 19 agencies, including consumer groups and privacy advocates in the European Union, the United States and Brazil, issued a joint letter demanding significant concessions from Google.
According to IDC, a market research firm, as of the first quarter of 2020, Fitbit, once the market leader of wearable devices, had a 3% share of the global wearable market, far behind Apple's 29.3% market share. It also lags behind China's Xiaomi, Huawei and South Korea's Samsung Electronics. (Tianmen Mountain)