Due to the impact of the new crown epidemic, AMC cinemas in the United States, like several other cinemas, began to allow customers to rent cinemas for private projection, and this trend is growing. AMC cinemas can rent private theaters for up to 20 people, CNN reported. According to the official website, the starting price is $99 (excluding tax), while the price will rise to $349 depending on the location of movies and cinemas and additional services such as food and drink. The official website of AMC cinema also lists the additional charges such as renting microphone.
Jeff Bock (Jeff Bock), a senior analyst at entertainment research Exhibitor Relations, told CNN, earlier this month that if the film is delayed and the trend of continued closure continues cinemas to prevent the epidemic continues, cinemas will continue to be hit ." The number of permanently closed cinemas will be proportional to the time required to contain the new crown virus in the United States ."
Revenue at AMC cinemas fell $945.5 million, or about 22% from $1.2 billion in the same period in 2019, according to the SEC document released in June. In another document, the world's largest cinema chain could run out of money by the end of the year.
From this, it can be clearly seen that this measure of AMC cinema is just to find creative solutions to solve their own financial problems. It is reported that in addition to New York, Alaska and Hawaii, most states also have such promotional activities. (overseas website - USA - Qiao Shanshan / Sun Yuke, internship compiler)