On October 18, Lei Jun announced,Starting today, Xiaomi's financial business "Xiaomi Digital Section" brand upgraded to "Star Digital Section ", Xiaomi Financial App officially renamed Star Financial App.Lei Jun said that after brand upgrading, we will, as always, use digital technology to serve the industrial financial needs of real enterprises, the transformation and upgrading of financial institutions, and the vast number of rice noodles and users.
It is understood that after upgrading the brand,Tianxing Digital Technology Co., Ltd. will focus on three things: using digital technology to serve the financial needs of real enterprises in the industry, serving the transformation and upgrading of financial institutions and serving individual consumers.
Hong Feng, chairman and CEO of Tianxing Digital Technology Co., Ltd., said that Tianxing Digital Technology Co., Ltd. will exert its deep understanding of the industry and digital technology ability to the utmost, maintain the business rhythm of stable and long-term development and fear of risks, and adhere to the platform mode of open connection. On the one hand, it will promote the digital upgrading of the industry and help small and medium-sized enterprises in the industry reduce costs and increase efficiency;
On the other hand, in the process of digitization of this industry, it helps banks and other financial institutions to better read the industry, understand enterprises and assess risks, so as to join financial institutions to go deep into the industry to serve small and medium-sized enterprises, and solve the problem of difficult financing for small and medium-sized enterprises.
Currently,Xiaomi financial app, the financial service for individual users under Tianxing digital technology, will also transform its brand into Tianxing financial app, and will polish its products and optimize its experience.