The launch of the iPhone 12 in October, rather than the traditional late September launch, has delayed many consumers' willingness to buy, and has increased pressure on apple to achieve ultra-high sales this holiday shopping season. Investors' expectations of a big increase in iPhone revenue could help push the company's market value to more than $2 trillion.
Mobile phone sales in computer and tablet computer novel coronavirus pneumonia, which were released in the fourth quarter of fiscal 2020 (2020 third quarter), announced that the demand for the new crown pneumonia outbreak was soaring, and sales of iPad and notebook computers increased sharply, although iPhone sales in the quarter declined after the delayed release of the flagship new smart phone.
Novel coronavirus pneumonia has benefited greatly from the surge in demand for digital services, computer and other equipment this year, as workers and students around the world stayed at home due to the outbreak of the new crown pneumonia. This trend continued in the fourth quarter.
Apple announced on Thursday that the surge in sales of computers, iPads and smart watches helped boost revenue by 1 percentage point in the past three months. On average, Wall Street analysts expect revenue to fall in the quarter. Excluding iPhone sales, revenue rose 25% from a year earlier, and MAC revenue reached a record $9 billion.
The result helped Apple close fiscal year 2020 with revenue and profit growth after both revenue and profit declines in the first 12 months. Apple's revenue at the end of the fiscal year was $274.5 billion, up 5.5% from 2019.
Unlike the traditional launch of the flagship smartphone in late September, this year's new iPhone 12 was launched in October, which delayed many consumers' willingness to buy, and increased pressure on apple to achieve ultra-high sales during the holiday shopping season. Investors' expectations of a big increase in iPhone revenue could help push the company's market value to more than $2 trillion.
Apple's iPhone revenue fell 21% in the fourth quarter to $26 billion, less than analysts expected. Apple will no longer disclose unit sales. Novel coronavirus pneumonia has not provided guidelines for the next third months in a row, which means that the uncertainty faced by the company is approaching with the advent of the first new crown pneumonia case.
Earlier this year, Wall Street's expectations for the last three months of the fiscal year faded as the new coronavirus and its destruction began to spread around the world. Apple delayed production of the iPhone 12 due to the spread of the epidemic, which delayed the launch of the flagship product earlier this month, several weeks later than usual.
Investors are betting that the new phone with 5g cellular connectivity will be the catalyst for a surge in sales, possibly breaking the previous record of 231 million units in fiscal 2015.
Before the outbreak, the bright spot of Apple's business was its service department. The division's revenue more than doubled in fy19 compared with five years ago. It rose 16% in the latest quarter to $14.5 billion.
However, Apple's services business is under enormous pressure because of accusations that apple is using its influence on its digital ecosystem to harm competitors and profit for itself. Apple strongly denied the charge.
In recent weeks, a house sub committee examining large technology companies accused apple of using monopoly power, and video game developer Epic Games has filed a lawsuit against apple for fees it charges through its app store. In the U.S. Justice Department lawsuit against Google, Apple's deal to support the search engine by charging billions of dollars has been closely watched.