Tencent News writer Liu Si
On November 11, baidu mobile ecological business group integrated good-looking video and national small video into a short video business department, which was in charge of Song Jian, the former general manager of good-looking video.
Baidu said that the establishment of the short video business department aims to bring the two products together and form a stronger ecological force, and at the same time realize the efficient allocation and distribution of resources, and promote the rapid development of business.
Baidu launched a good-looking video online in November 2017. At present, the daily life of independent app is 30 million, the daily life of global app is 110 million, and the average use time of app is as long as 70 minutes.
At this year's Vientiane conference, Shen shake, executive vice president of Baidu Group, threw out Baidu's strategic goals,
Focusing on the personnel adjustment of the short video business, Song Jian, the former head of watermelon video, officially joined Baidu in August this year as the general manager of good-looking video. Song Jian, previously the initiator of today's top video business, has successively founded Bobo video, micro trumpet short video and other video apps. Song Jian believes that good-looking videos are the backbone of the Post-70s and 80s generations in terms of crowd positioning, forming differentiated user occupancy.
Baidu mobile ecological business group has also set up a live broadcasting platform and set up an independent team. The person in charge is Gu Feng (real name is Chen Luojin), the founder of former Huya, and reports to Ping Xiaoli, vice president of Baidu and general manager of Baidu app.
In September this year, baidu made strategic investment in Chongqing Muyun Culture Communication Co., Ltd., which is a short video MCN organization integrating content production, content marketing and content e-commerce, focusing on agriculture, rural areas, tourism and fashion. In late October, News revealed that good-looking video and happy Mahua team completed the contract, and both sides will jointly create IP self-made content.