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Tencent's response to the advertisement is punished: the advertising language of the News Express has been revised and the multiple review process has been added

via:CnBeta     time:2020/11/17 20:37:52     readed:122

On November 17, Tencent launched a microblog search after being fined 200000 yuan by Shenzhen Nanshan market supervision and Administration Bureau. This evening, Tencent responded to the new Beijing News shell finance and economics, saying that recently Tencent's watch express product team received a notice of punishment for publishing false advertisements.


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The penalty is aimed at a cash welfare operation by the KuaiBao product team in March this year: users can get a total of 6.2 yuan after downloading the "KuaiBao APP",0.88 yuan on the day of download, and the remaining 5.32 yuan will be issued within the next 6 days.

"Because we used the absolute advertising language of" withdraw immediately "in the publicity process, it misled users and caused users to complain." Tencent watch express product team said in response.

"We are sorry for the false and misleading behavior of advertising language! After receiving the complaint, we have revised the corresponding advertisement copy immediately. The news team will take this as a reference and join the multiple copy review process to avoid the recurrence of such violations and ensure a good user experience. " Tencent watch express product team said in response.

On November 5, Shenzhen Tencent computer system Co., Ltd. (hereinafter referred to as Tencent company) added an administrative penalty record, which showed that Tencent was fined 200000 yuan by Shenzhen Nanshan market supervision and Administration Bureau for suspected illegal advertising activities, and the decision document number was "Shenzhen Jiannan punishment Zi [2020] Yuehai No. 211".

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Tencent was fined 200000 yuan for publishing false advertisements and using absolute language

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