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Tencent Music Entertainment Group announced its investment in wave and reached strategic cooperation to explore virtual concerts in depth

via:博客园     time:2020/11/19 19:05:34     readed:121

Tencent Technology News, November 19 news, Tencent Music Entertainment Group (NYSE:TME,) hereinafter referred to as

According to the cooperation agreement, the two sides will further explore the blue ocean market of virtual concerts. Based on its leading position in the Chinese market and improving the music entertainment ecology, TME will exclusively broadcast wave show in China on all its platforms, such as QQ music, Kuogu music, KuWo music and national karaoke. At the same time, both sides will jointly provide TME live, an innovative performance brand under TME We will develop high-quality virtual concert content, explore new models of music publicity and performance with deep innovation cooperation mode, and provide Chinese music lovers with global high-quality music content and innovative interactive virtual music entertainment experience.

Since its launch in March 2020, TME live has broken the boundary between online and offline. With its excellent brand influence and excellent production quality, TME live continues to attract well-known artists from various schools and styles at home and abroad, such as Andy Lau, Eason Chan, Jessie J, Zhou Shen, etc. Its multi scene, innovative form of performance mode and high-speed, high-definition digital audio and video technology also bring users high-quality immersive super performance experience. At the same time, TME live is also sponsored by famous brands in different industries at home and abroad, and provides VIP exclusive, virtual gift and other value-added services for users, so as to facilitate better interaction between users and artists.

Using advanced broadcasting technology and real-time image engine, wave can transform singers into digital avatars in real time and project them into virtual stage, bringing immersive virtual performance experience to users. So far, the company has held more than 50 virtual performances for many pop stars, DJs and artists including the weeknd, John Legend, tinashe and Lindsey Stirling through social and game platforms, attracting millions of users around the world.

"Cooperation with Wave marks an important step forward in integrating technology and music content ," said Pan Caijun, vice president of content cooperation at Tencent Music Entertainment Group. This cooperation will bring users a higher quality immersive music experience and enhance their enthusiasm and willingness to actively obtain music content. At the same time, through the innovative virtual performance mode, we will further expand the boundary of music entertainment services and build a broader music entertainment ecology.

"Wave is committed to providing interactive virtual entertainment for music fans around the world ," said Jarred Kennedy COO. TME is the ideal partner to work together to explore this innovation field. together, we believe that cutting-edge technology will greatly expand the creative expression of music and the possibility of interacting with the audience, and we are happy to work with TME to explore the future together.

As the leader of online music entertainment service in China, TME has rich industrial experience and perfect music ecological platform. With the achievement of this strategic cooperation, TME extends the boundary of music service to the virtual performance field, realizes a wider music ecological layout, and creates a new content publicity mode with the help of more innovative scenes, providing a ubiquitous stage for musicians and high-quality works, further strengthening the resource integration advantage and publicity ability of TME, and releasing the multi value of music.

This investment not only provides a new idea for tme to realize the continuous growth of diversified value of music content, but also brings more possibilities of cross-border and value release for China's music industry. In the future, TME will continue to invest more advanced technology, high-quality content and operation resources, and work with industry partners to boost the sustainable development and commercialization exploration in the field of field innovation.

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