According to foreign media reports, in Q3 2020, Apple's wearable device business grew by 38.6% year-on-year, surpassing the growth rate of the whole market, while the apple watch business grew by 75% in the same period. The Cupertino based technology giant is estimated to ship 41.4 million wearable devices, including airpods and airpods pro - up 29.8 million from a year earlier.
What's impressive is that Apple watch's shipment increased by 75% over the same period, from 6.8 million in Q3 in 2019 to 11.8 million in Q3 in 2020.
Apple ranked second behind Xiaomi in the wristband wearable category, which includes smart watches, fitness wristbands and traditional watches. Xiaomi's market share in the third quarter of this year was 24.5%, compared with 21.6% for apple, according to the latest data from IDC, a research firm.
Apple is far ahead of the broader category of wearable devices, including wireless headphones. Apple accounted for 33.1% of the market share, followed by millet, with a market share of only 13.4%.
IDC noted in its report:
Over the same period, the wearable device industry as a whole continued to grow, with IDC tracking data showing that the market grew by 35.1% year-on-year. Overall, the industry's total shipments in the third quarter of 2020 reached 125 million units. The research company attributed the increase in part to the launch of more affordable wearable devices, including the lower priced Apple watch se.
The IDC Research Manager Ramon T.Llamas noted:
Apple no longer reports single piece sales for its product category, so IDC's shipment data is just an estimate.
Apple, on the other hand, earned a record $7.9 billion in wearable devices, home devices and accessories during this period. The product includes both airpods and apple watch, as well as other devices such as homepod.