As a software giant, Microsoft has established itself in the traditional game console industry through the Xbox brand. When the company decided to enter the game industry more than 20 years ago, it intended to gain an advantage quickly by acquiring the game giant.
In a recent report in foreign media, the person in charge of Xbox business at that time revealed some history that ordinary players were interested in. For example, Microsoft wanted to buy EA and Nintendo.
Then Microsoft CEO Ballmer asked them to look for Nintendo, which has decades of history in the game industry.In the conference room of Nintendo headquarters, the other side obviously never seriously considered being acquired. Xbox people felt ridiculed for an hour from beginning to end, and the whole meeting ended like this.
Since the acquisition fails, then cooperate! Then in 2000, Microsoft went to Nintendo again and invited them to discuss cooperation in their own office. Microsoft showed Nintendo all the technical parameters of Xbox, and proposed that Nintendo's game console is bad compared with Sony's PS.
So Microsoft offered to provide its own hardware, while Nintendo offered its better game software in Xbox. In the end, we all know that this road has not been able to go through.
Since the early generation of Xbox, Microsoft has launched Xbox 360, Xbox one and Xbox series X | s, and has supported and acquired a number of developers. It is believed that the game console will continue to maintain a tripartite situation for a long time to come.
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