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Sales of luxury brands in the United States in 2020: BMW wins the championship, Lexus surpasses Mercedes benz ranks second

via:驱动之家     time:2021/1/10 16:01:00     readed:137

China and the United States have always been the two largest automobile consumer markets in the world. The huge market volume has also become the most fierce position for luxury brands.

In the past 2020, the U.S. auto market was affected by the epidemic,The sales volume of major automobile manufacturers has declined, even luxury cars are no exception.

But BMW is happy that even if 2020 is tough,In the U.S. market, BMW has indeed won the top sales of luxury cars in the U.S. market this time.


But in the United States, Lexus is locally made, with abundant production capacity, no price increase or even discount.With excellent reputation and excellent quality, Lexus has become the second largest luxury car brand in the United States.

Data show that in the U.S. market, BMW's annual sales volume is 278732 units, a year-on-year decrease of 17.5%, becoming the best-selling luxury car in the United States. Among them, the best-selling model is BMW X3, with 59941 units sold.

Lexus sold a total of 275041 units in the whole year, a year-on-year decrease of 7.7%. Compared with BMW and Mercedes Benz, Lexus's decline is the smallest, which also reflects that users of the car brand should pay more attention to it and be more stable. At the same time, Lexus RX has contributed a lot, with its sales volume reaching 101059 units in 2020, which is the pillar model of its sales volume.


What makes Mercedes Benz depressed is that because of the 125 unit gap, its annual sales volume is inferior to Lexus, ranking third in the United States,Its annual sales volume was 274916 units, a year-on-year decrease of 13%.

Similar to the U.S. automobile consumer market, SUVs account for the majority of Mercedes Benz's sales. Mercedes Benz GLC, the rival of BMW X3, won the title of top selling model of Mercedes Benz family with 52626 units.

The car camp is relatively bleak, with Mercedes Benz C-class cars plummeting by 46.5%,Sales of E-class / CLS class and S-class cars also dropped by more than 30%.

In addition to the top three, the sales volume of other luxury brands also dropped sharply. Among them, Audi ranked fourth with 186620 vehicles. Acura ranked fifth with 136983 units, while Cadillac ranked sixth with 129495 units.The seventh to tenth are Volvo, Lincoln, Infiniti and Porsche.

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