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Tencent music and entertainment group acquires 100% equity of lazy people's book listening, which is a heavy weight plus long audio strategy

via:博客园     time:2021/1/16 10:38:26     readed:103


Founded in 2012, lazy people listen to books is an audio platform that provides users with audio books, cross talk storytelling, podcasts and other radio programs. It owns a large number of phenomenal classic and original IP audio works, including red letter, big river, White Deer Plain, Qingnian, Douluo continent, doupo sky, etc. Its profit model is diversified, including single point payment, membership payment and advertising. After years of development, lazy people listen to books has a large number of user groups, and has formed an interactive community with high user activity and participation, providing high-quality content and services for national audio users. It is one of the leading audio platforms in China.

After joining TME, as an important part of TME's long audio strategy, lazy people will keep its independent operation. At the same time, TME will fully open its perfect ecology and resources to lazy people to listen to books, enabling lazy people to enter a new stage of development with professional leading technology and strong publicity and promotion ability.

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