A few days ago, some media reported that the dealers of a Beijing Hyundai 4S store in Chaoyang District of Beijing rented most of the exhibition hall to Tesla.And the original Beijing Hyundai moved to the side, where used to be the after-sales service area.The sales staff of the Beijing Hyundai 4S store said that the two stores originally belonged to Beijing Hyundai, but because of "various reasons", most of the exhibition hall was rented to Tesla, while the Beijing Hyundai store was moved to the west side, which used to be the after-sales area of Beijing Hyundai in charge of reception and maintenance.
From the pictures,However, the size of the two stores is in sharp contrast. This exhibition hall reconstructed from the after-sales area can barely put down three exhibition cars. If customers want to see other models, they can only go outside the store.
Some netizens said that if it is sublet to other brands, it may be OK. It is more or less ironic to give Tesla.After all, Beijing Hyundai used to be one of the best-selling fuel vehicle brands in China, but now its sales are so bad that it gives way to electric vehicles.
Some netizens think that on the one hand, electric vehicles are on the rise; on the other hand, Beijing Hyundai itself is not striving for success.
According to the data,Beijing Hyundai's cumulative sales volume in 2020 is 502000 vehicles, compared with its 750000 vehicles set at the beginning of the year, the completion rate is only 66.9%.
It is worth noting that this is the fourth consecutive year that Beijing Hyundai has seen sales decline.The sales volume from 2017 to 2029 were 816000, 746000 and 703000 respectively, with a year-on-year decrease of 27.8%, 8.6% and 5.7% respectively.
What's more sad is that,Beijing Hyundai has fallen out of the top 15 domestic auto companies in 2020, replacing Chery with its own brand.You know, in the glorious period, Beijing Hyundai ranked fourth in sales.
There is a view that as the domestic car market enters the downward cycle, German, Japanese and other joint-venture car series begin to seize the market through the way of downward price.At the same time, in recent years from the main brand is also constantly seeking upward breakthrough, which makes Beijing Hyundai as the representative of Korean car enterprises can only survive in the mezzanine.
There are also views that Beijing Hyundai compact car camp has three models: Yuedong, Lingdong and fista. The addition of Elantra leads to a high overlap of the prices of the four models, resulting in internal friction and a crisis of horizontal competition of its own products.
What's your opinion?