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New energy vehicles: behind Tesla's price reduction of 160000 yuan or due to 10 billion gambling

via:CnBeta     time:2021/1/17 1:31:35     readed:132

At the beginning of 2021, the new energy vehicle market is very lively, and all kinds of enterprises are constantly moving. Tesla sells the domestic model y, Weilai launches a new car with a driving range of more than 1000 km, BYD officially releases the brand new logo, and Xiaopeng automobile announces that it has reached a cooperation with lidar company incubated in Dajiang, so the battle of new energy vehicle market can be said to be imminent. Will the new energy vehicle market usher in a new round of reshuffle when many auto companies compete?

"Hand in hand" Geely Baidu to build a car!

"Baidu is going to build a car!"On January 11, Geely holdings and Baidu both announced that they would set up an intelligent electric vehicle company. Baidu, which has been working hard in the field of intelligent vehicles for eight years, has made cars in person and joined hands with Geely Holding Group to enter the automobile industry as a vehicle manufacturer. In fact, this cooperation is not the first "hand-in-hand" between Geely and Baidu. Previously, the two sides have carried out cooperation in many fields.

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This time, the news of the two sides working together again showed that Baidu's share price rose by 15.57%, and its market value increased by US $11 billion overnight. Finally, the share price closed at US $240.25 per share,The market value is up to 80 billion US dollars again after two years. Last Friday, the Hong Kong stock of Geely Motor Co., Ltd. rose more than 20% in intraday trading, with the share price reaching as high as HK $33.85, a new stage high.

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Before Baidu and Geely officially announced their cooperation, the battlefield of new energy vehicles had been in full swing. Before half of January, Tesla and Weilai, the two representatives of the new car building forces, dropped two heavy "bombs". On the 9th,Weilai automobile officially released its first flagship car et7 in ChengduThe maximum driving range is over 1000 km, and the starting price before subsidy is 448000 yuan. As soon as the new car was released, the U.S. stock market opened on the evening of the 11th, and Weilai's share price reached a new high, with a market value of more than $100 billion.

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As early as new year's day, Tesla presented a "big gift" to the users, announcing that the two versions of the domestic model y were priced at 339900 yuan and 369900 yuan respectively,Up to 160000 yuan lower than the pre-sale priceThis makes many consumers call "Zhenxiang" directly. As soon as the news came out, the official website of Tesla China was paralyzed due to the overload of visits, and the number of offline stores was even more crowded, and the orders had been arranged to the second quarter.

The amazing sales performance further boosted Tesla's share price. On January 7, Tesla closed at $816.04 per share, with a market value of more than $770 billion.Musk's personal assets rose to $195 billion, or 1.26 trillion yuan, surpassing Amazon CEO Bezos and becoming the world's richest man.

Price for quantity: Musk's "ten billion gambling"

Tesla's price reduction is like a new year's gift to potential car buyers. For a moment, the domestic sales market of new energy vehicles has aroused a wave of car buying boom, and the popularity of new energy vehicles will continue to rise at the beginning of 2021. What is the reason behind Tesla's crazy price reduction?

At the beginning of 2021, Tesla's domestic model y staged a big play of "price reduction when it starts to sell", stirring up the industry pattern of China's new energy vehicles.Behind the sharp price reduction is the "gambling agreement" signed by Tesla and Shanghai municipal government.

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Wang Yao, assistant secretary general and Minister of Technology Department of China Automobile Industry Association:Because when Tesla entered the Chinese market, it made a certain commitment to the Shanghai municipal government. In order to fulfill the commitment at that time, Tesla is also willing to further reduce the price to improve the sales volume and fulfill the performance commitment.

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Previously, Tesla's public information showed that the company signed a 50 year operating lease agreement with the Shanghai municipal government on the land use right of Tesla's Shanghai factory. According to the agreement,Tesla will have to invest more than 14 billion yuan of capital expenditure in its Shanghai plant in the next five years. From the end of 2023, Tesla's Shanghai factory will have to pay taxes of RMB 2.23 billion per year.If not, Tesla faces the risk of returning the land occupied by the Shanghai factory. Under the 10 billion gambling game, Tesla will seize the market through crazy price reduction.

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At present, in China's electric vehicle market, as a new energy SUV of more than 300000, model Y's direct competitors are Weilai's ec6 and ES6 models. When asked about Tesla's price cut, Li Bin, founder of Weilai, said he didn't care.

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It is reported that after Tesla's price reduction, many car owners who have already reserved for Weilai have switched to Tesla, even causing congestion on Weilai's official website. Faced with the rumor of refund, Qin Lihong, the co-founder of Weilai, said at the press conference on January 3 that it was pure rumor.

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On the same day, he Xiaopeng, the founder of Xiaopeng automobile, also made a voice on the social platform: Tesla's price reduction has no impact on itself, it is only a marketing method, and it must be a double-edged sword.

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Some traditional car companies said there was no pressure. Wei Jianjun, chairman of Great Wall Motor, said that Tesla's price cut had no competition with great wall's existing product layout.

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In any way, Tesla is a big mountain in front of new energy vehicle companies. In terms of data,Tesla will deliver 499000 cars in 2020, just a step away from an annual output of 500000. BYD's sales volume of new energy vehicles in 2020 is 189700, while the total number of vehicles delivered by Weilai, Xiaopeng and ideal just exceeded 100000. In the capital market, take the stock price on December 31, 2020 as an example, the market value of Tesla stock is 668.9 billion US dollars, 8.8 times that of Weilai, 20.3 times that of Xiaopeng automobile, and 25.9 times that of ideal market value.

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Zhang Xiang, member of new energy and intelligent networked automotive industry expert think tank of MIIT:Although Tesla's price war is relatively brutal, it is like a catfish to China's auto market. Putting it in this pool will actually promote the survival of the fittest of our domestic auto companies.

New energy vehicle enterprises compete with each other, segment the track and fight fiercely

Tesla's price cut can be said to be a stone to stir up a thousand waves.In the past year, new energy vehicles led the relevant sectors to achieve a surprising reversal, and the supply chain sector also soared. In the face of such a capital story, no one will not be moved. In the new year, another upsurge of "car making" new forces is coming.

In the past year, stirred by the "catfish" of Tesla, the domestic automobile market is quietly changing. Several newly established automobile manufacturers are eyeing the market of traditional fuel vehicle enterprises while doubling their sales.

In the face of the growing strength of the new forces in car manufacturing, traditional car companies also began to fight back and speed up the layout of the new energy vehicle field. Recently, Li Peng, executive officer of Great Wall Motor's product digital center, is openly fighting against the new forces of car manufacturing.

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Li Peng, executive officer of Great Wall Motor Product Digital Center:All the car building enterprises, every car, are crossing the line of life and death. The new forces of car building just completed the qualification.

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Great Wall Motor is obviously well prepared. On the second day after the war, the company's Shanghai haver Automotive Technology Co., Ltd. changed its business and added new energy vehicle sales.By the end of 2020, Great Wall Motors will invest in the establishment of salon Zhixing project, which will be used as a benchmark for Tesla, Weilai and other new car building forces.

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On the battlefield of new energy vehicles, not only traditional automobile enterprises, but also some Internet companies and high-tech enterprises are quietly approaching. Recently, foreign media reported,.

On the one hand, traditional car companies are flocking to launch new energy vehicles; on the other hand, technology companies are seizing the track. Now, with the heat of the new energy vehicle market continues to heat up, this market is also showing its great potential. According to the data of China Automobile Industry Association, in the first 11 months of 2020, the sales volume of new energy vehicles was 1.109 million, with a year-on-year growth of 3.9%, which has ended the downward trend.

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Zhang Cuixia, chief investment consultant of Jufeng investmentIn terms of the timetable for the whole world to announce its departure from fuel vehicles, in the next 15 years, the global automobile industry is basically facing a huge reshuffle. Electric vehicles will become the mainstream, and car companies are also eight immortals. Today, when the new energy campaign starts in an all-round way, it is difficult to win a lasting victory by relying on policy support or price advantage. From a real perspective of consolidating the foundation of product quality, it must be a substantial breakthrough in technology.

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