The success of the iPhone 12 Series in such a short period of time is remarkable.Now, according to the latest data, these four models accounted for 56% of iPhone sales in the United States in the first quarter of 2021.CIRP statistics show that iPhone 12 and iPhone 12 Pro Max have the largest single model share, accounting for 17% in the first quarter of 2021 respectively.
Throughout the quarter, the new iPhone 12 models, especially the most expensive, gained a large share of sales. Although these models were not available throughout the quarter, the combination of models and pricing drove us-warp to $873, the highest level in nearly 10 years that we surveyed iPhone buyers. Us-warp is similar to the average price figure Apple disclosed two years ago. The iPhone 12 has 17% of sales and costs $100 more than last year's iPhone 11. The $1099 iPhone 12 Pro Max has the same share, followed by the $999 iPhone 12 pro. For all models, about half of the buyers upgraded on the basis of basic storage, further increasing the average price.
CIRP reports that about half of iPhone 12 buyers buy higher level models to get more storage space. This has led to an increase in Apple's ASP (average selling price). In terms of global sales performance, the 6.1-inch version will become the world's most popular 5g smartphone in October 2020. While these numbers are impressive, they may not represent the overall picture, because CIRP'S results are based on a survey of 500 U.S. customers who bought iPhones between October and December 2020.