By Bai Zhengming
Source: Lei technology net
Quite special 2020 has passed, but what happened in this year can not be forgotten, and it is also important for the mobile phone industry.
The mobile phone market as a whole has turned into stock competition, but the degree of innovation is no worse than in any past year. Mobile phones have made great breakthroughs in imaging capability, fast charging technology, chip technology, screen quality, product form and other aspects. In 2020, consumers will be able to buy better mobile phones than before, which also lays the foundation for the further development of mobile phones in 2021.
After witnessing the landing of several practical new technologies, the popularization of new concepts and the quiet changes in the market structure, it is necessary for us to have a complete review of smart phones in 2020.
Mobile phone chips have sighs, but also catch up
The mobile phones carrying the new generation 5g flagship platform of Qualcomm, snapdragon 865, have been launched one after another. They not only support the dual-mode 5g network under construction in China, but also appropriately improve the performance. At the end of the year, Qualcomm also released the new architecture of snapdragon 888 as scheduled. Although there may be insufficient performance in the market, it is a choice.
Apple also brought a new A14 chip in the same period. As in the past, it only supplied Apple's mobile phones and tablets, thus ensuring the relative leading performance of the iPhone 12. The results of Apple's acquisition of Intel Mobile baseband business are not reflected for the time being. The Intel 5g baseband originally estimated is not adopted in the iPhone 12, but is connected to the global 5g network with the same Android flagship snapdragon x55 baseband.
Without a series of accidents, Huawei could have released a new generation of Hisilicon flagship chips to the world in 2020 with the largest production scale ever. However, Kirin 9000 can only enter the market in a limited quantity. Even if Kirin 9000e and Kirin 990e make a performance trade-off, the mate 40 series carrying these chips still can not be sold without limit.
We can foresee that Huawei will not stop developing mobile phone chips, and will continue to maintain the leading theoretical performance. However, it is still full of uncertainty in 2020 when Hisilicon chips will return to Huawei mobile phones on a large scale and when China will have the most advanced chip production technology. The only thing we know is that those who have tried won't give up.
Samsung and MediaTek both had a good turnaround. The new Samsung chips with public version architecture have good performance and fast delivery. Therefore, it shows a time lag in vivo based mobile phones, and its share in China has even increased to 7%. MediaTek uses Tianji 1000 and Tianji 820 to build up high-end awareness in the hearts of users, and then uses the energy consumption performance of Tianji 720 and other products to conquer mobile phone manufacturers and the market.
Ziguang zhanrui, which is not enough in China's mobile phone market, will have more exposure in 2020. Huben t7510, which focuses on the entry-level 5g market, has official products on the market. Huben t7520, which is produced by 6nm process and uses A76 core to support 120Hz refresh rate, is emerging. Its specifications gradually catch up with the mainstream middle and high-end chips, and related mobile phone products will soon be available.
The progress of mobile phone technology is increasingly inseparable from China
Whenever it is predicted that the mobile phone industry will encounter a technological bottleneck, there will always be manufacturers who will bring more technological progress than expected, which is no exception in 2020. We have seen progress in screen, video and charging, and the combination of technology and Chinese smart manufacturers is closer than ever.
After the large-scale localization of LCD screen and the large-scale appearance of domestic screen in OLED mobile phones, domestic OLED began to be high-end in the past year. Some mobile phones use screens with better display arrangement. Flexible domestic screens with 120Hz high refresh rate and high color accuracy are also used in flagship mobile phones. Huaxing optoelectronics, BOE, vicino and Tianma are all bringing better OLED screens.
The color accuracy and transparency of OLED screen are recognized by the mainstream market, so it has become a common screen type that more mobile phones will use from the hardware configuration of medium and high-end mobile phones in the past. As a result, a large number of OLED screen needs can not be fully met by Samsung alone in terms of quantity and price. Domestic screen manufacturers must make up for them, and their attitude of continuously improving product quality is worthy of recognition.
International brands continue to work hard in the field of computational photography, but Chinese brands have found a way to shoot further. All the top flagship mobile phones listed in China are equipped with periscope ultra long focus, which is more like professional cameras in terms of function. At the same time, Dadi has become the standard configuration of China's high-end mobile phones, and manufacturers are chasing high-quality image standards with more light input and more pixels.
No matter which brand uses the sensors, they are all deeply customized by Chinese mobile phone manufacturers. The Chinese market accounts for a large proportion in the process of driving changes in the mobile phone industry. Xiaomi even launched a new sensor of howay technology on Xiaomi 10 ultra, which helps Xiaomi and howay enhance their brand value with good imaging effect. In addition to sensors, the mirror group, motor and other imaging system components have the presence of Chinese enterprises.
Pay attention to personal privacy, break through experience barrier
In 2020, the mobile phone systems used by various mobile phone manufacturers have become stable. Most of them are based on the framework accumulated in previous years for long-term evolution of technology, vision and interaction. There is no news of developing a new operating system from scratch. Manufacturers with multiple brands basically use the same system and service ecology, and then differentiate different brands through tonal micro customization of interface and function.
Whether it's IOS 14 and Android 11 developed for global users or customized Android systems mainly serving Chinese users, the online updates in the past year mainly focus on three aspects: security and privacy, ease of use and multi device experience integration. In short, the use of mobile phones is more reassuring, the details are easier to use, and the combination of mobile phones with smart home, wearable devices and desktop terminals is closer.
After unified push has become a common standard in China's mobile phone industry, the protection of user privacy has become a new consensus of mobile phone system.
IOS 14 makes the information call of applications and web pages more transparent, while Android 11 further subdivides and tightens the application permissions, and MIUI and other customized systems add localized privacy protection measures for account, payment and other scenarios. After a series of actions are carried out, the objective situation that user information is improperly obtained and abused by mobile app is contained.
The most significant improvement in ease of use is the global free window / flash window iterated out after summarizing the functions of split screen and small window. Mobile phone manufacturers are aware of the need for segmentation such as the efficient use of multiple windows, and begin to fully meet the needs of users. By the way, the system has become a reason for users not to change brands.
Each system is trying to put the multi device interaction interface in a more prominent position, so that users can easily manage it. The matching distribution network of smart home and wearable devices has also been greatly simplified. After trying to get through the mobile phone and desktop, users can stream access applications, pictures, videos and documents through the wireless network under the windows system, and no longer need to import or export files through the data cable.
There is also a significant change. Manufacturers are beginning to carve out more details in the aesthetics of system dynamics, visual performance and text rendering. Xiaomi's MIUI 12.5, oppo's coloros 11, vivo's originos and Huawei's emui 11 are all reflected. Some manufacturers even boldly benchmarked IOS at the press conference.
Actively try the flexible screen and desktop form
The feeling of time may only be like a flick of a finger, but the current mainstream form of mobile phone products has appeared for more than ten years, and no longer has the freshness of the iPhone when it changed the world. Mobile phone manufacturers are constantly optimizing the experience and improving the performance. At the same time, they are exploring new forms of mobile phones that may become the next generation of mobile devices.
Folding is still the most mainstream flexible screen solution. Huawei and Sophie have brought new folding mobile phones with external folding screen, but the screen still has no high-strength protection performance like gorilla glass. Samsung has brought a new folding product Galaxy Z fold2, which has changed the previous generation's slot points in product details. The most important thing is that the plane part of the inner screen has a high strength similar to that of traditional glass.
As for the concept product based large curvature flexible screen and comprehensive (both) screen mobile phones, the excessive pursuit of visual boundlessness can not bring about the functional level improvement, but can only be the product of the manufacturer's muscle show. Oppo shows the scroll screen mobile phone as another solution to the problem of flexible screen. The interactive experience is quite complete and there is no crease, but it also needs to face the problems of structural strength, endurance and so on.
Another big trend beyond the flexible screen is desktop. Even without their own PC product line, mobile phone manufacturers are still in a rush to integrate mobile phone and desktop experience. Using mobile phones on computers, or using mobile phones like computers, has become quite popular.
Huawei and Samsung are the early ones in desktop, which can transmit mobile phone images to the computer through wireless way. On one side of the computer, the mobile phone app can be operated in a window with low delay, or the files in the mobile phone can be accessed like opening computer files, and the incoming calls can be managed. Xiaomi and vivo have added notes synchronization, game button adaptation and other details, but they are not separated from this big framework.
New brand, new market structure
In terms of mobile phone brands, 2020 is also a memorable year. China has more domestic high-end mobile phones.
Compared with other mobile phone manufacturers, apple is more like a parallel world that is hard to be disturbed by the outside world.
All industries are using big batteries to guarantee 5g long-term battery life, but apple is reducing battery capacity in order to be light and thin; all industries are expanding mobile phones, but Apple has launched the smallest iPhone 12 Mini in recent years; all industries are pursuing mellow handle, but Apple has returned to the right angle style. Those parts that violate the current consensus on product strength will become an important reason for the iPhone 12 series to refresh its sales performance.
The changes between brands are also worth pondering.
Xiaomi is growing rapidly in Europe and other overseas markets, and the overseas mobile phone shipment once accounted for half of the total shipment; realme is growing rapidly after focusing on the domestic market, and Yijia, which belongs to the European plus group, began to launch mid-range products overseas to improve its scale; vivo seems to maintain the previous year's market strategy, but its overall share is quietly increasing.
Huawei's divestiture of new glory is also a major event. A part of Huawei's consumer business team and glory have jointly formed this new mobile phone manufacturer, with major distributors and state-owned capital behind it. The glory of having reached the top 2 market share in China has the opportunity to continue the coin entry. Can it continue its past strength and find its unique position in the market? All kinds of possibilities are worth looking forward to.
This is the year 2020 of smart phones, full of variables and hope. As an industry observer in China, I am also excited about the change of Chinese manufacturers' more important position in the industry. This is not only the largest smartphone market in the world, but also the most innovative and dynamic frontier.
Snapdragon 888 products are released one after another, new glory is about to set sail, and the war of off screen cameras is ready to start... A series of major events are just around the corner. We have reason to believe with full expectation that 2021 will be more exciting.