On the afternoon of February 16, Amazon is the largest e-commerce website in the world, and the amount of buyer comments on the platform is also an important factor for many consumers to decide whether to buy. And according to the latest news,Fake buyer reviews on Amazon are rampant, and bad businesses on the Internet can buy fake reviews in batches at will.
According to reports, the consumer rights organization "which?" Ten websites that wholesale fake Amazon buyer reviews have recently been found, some of which cost an average of 5 pounds (about $7) each. Bad businesses are using cash or free goods in exchange for false praise.
The agency pointed out that facing a huge "black industry chain" of fake buyer comments, Amazon is facing a huge challenge on the purification platform.
A spokesman for Amazon said the company would remove false product reviews and take measures against unscrupulous merchants.
Amazon has many business lines, and the online marketplace is one of the most important businesses. Third party businesses can sell all kinds of goods on the platform. These goods are not self operated by Amazon, so there are loopholes in the management.
After investigation, "which?" We have targeted the "water army company" that violates Amazon's use agreement and provides false comments on bad merchants.
Some navy companies charge $20 for a single false comment, while bulk offers a discount, such as $860 for 50 false comments and $11141 for 1000 false comments.
Among the five water army companies surveyed, 700000 are on the list of commodity commentators. These water army commentators are paid in various forms, such as petty cash, free goods, discounted goods, etc. The navy can also participate in the loyalty program and obtain all kinds of value-added goods, such as children's toys, fitness equipment, etc.
The websites of these companies also provide detailed guidelines on how to write product reviews without Amazon's suspicion. In addition, they even set task measurement standards, so that only qualified fake reviews can be paid. These criteria include that product reviews must have at least two sentences, including some photos, etc.
“Which？” Natalie Hitchins, head of its home products and services division, said the competition and Markets Authority should immediately investigate fake buyer reviews.
Hingis said regulators should crack down on bad businesses. If consumer safety is not guaranteed, e-commerce platforms must be held responsible. The government should strengthen the protection of e-commerce consumers as soon as possible.
Previously, the organization found that there were multiple groups offering fake comments on the Facebook platform, and commentators could get cash back or commission. In the end, Facebook, eBay and British government agencies signed an agreement to better investigate and deal with navy companies.
Hingis said that Amazon and other e-commerce platforms should take more measures to avoid the penetration of false comments, so that consumers can continue to trust buyers' comments.
A spokesman for Amazon said the company has cooperated with other technology companies to report illegal businesses in a timely manner, especially since Amazon is unable to complete these tasks on its own. The spokesman also said that government agencies should be given more enforcement power in regulating the comments of the Navy.
Last year, COVID-19 led to the explosion of e-commerce. British government regulators began investigating how e-commerce websites found and processed naval commentaries last year. Relevant institutions said that if the relevant platforms or merchants break the law, they will take measures, including taking the merchants to court.