According to media reports, on February 23, Tesla is strengthening its public relations team in China, after the company made a series of mistakes in the increasingly competitive electric vehicle market in China.
The new employees will work in Shanghai and Beijing, according to people familiar with the situation. At least four new employees have recently joined the team, mainly in charge of public relations, a person familiar with the situation said.
Model 3 has sold more than 20000 vehicles in a row for many months, and has become the highest selling high-end electric vehicle in China. At the same time, driven by model y, Tesla can still hit a higher level in China.
In addition, some time ago, a model 3 car owner, after the State Grid charging pile was fully charged, the car lay in the den, and the whole car could not be started due to power failure. After the inspection, the after-sales personnel threw the boiler directly to the State Grid, claiming that the excessive current in the grid caused the boiler to break down.
In fact, the previous negative events of Tesla were all caused by Tesla customer support and the voice of toreen, the global vice president of Tesla, on her personal social platform account, which is quite similar to that of musk through Twitter.
Therefore, to enhance the strength of the public relations team in China, a special market, is also Tesla's main task at present.