According to foreign media reports, Apple's annual general meeting was held in virtual form on the morning of February 23 local time. At the meeting, apple allowed shareholders to vote on the proposal and submit questions to Apple executives. Normally, apple does not disclose product information at the shareholders' meeting, and this year is no exception. Most of its content is an overview of the first quarter earnings, and it also restates Apple's policies on privacy, environment and other core values.
Airpods Max is "very popular among critics and users", while homepod Mini is described as "another hot product" during the holidays.
Mr Cook said Apple had acquired nearly 100 companies in the past six years. "We are not afraid of acquisitions of any size. We focus on small innovative companies that can complement our products and help drive them forward. "
On environmental issues, Cook said Apple is expected to achieve its most ambitious goal to date, that is, to achieve carbon neutrality of the entire supply chain by 2030. To achieve this goal is the effort of the whole company, and Apple's innovation and breakthrough make it different from many competitors. "We firmly believe that all companies - if they want to be competitive in the future - must start with leadership in this area," Mr Cook said In addition, Apple plans to produce all its products in the future without extracting anything from the earth, and the "lunar nature" of this goal has created huge energy inside to achieve major changes. Apple canceled the power adapter and headset in the iPhone package in 2020, which the company said was to further achieve environmental goals and reduce waste.
When it comes to privacy, Cook said: "I always believe that now is the time for you to have something to say." Cook said he hoped that Apple's efforts to improve privacy in the app store and apps with app privacy labels and app transparency requirements would become a "ripple in the pond" to push the industry forward. Apple will continue to support comprehensive federal privacy laws in the United States, as well as laws and international agreements from around the world to protect basic privacy rights around the world.
As for the response to the epidemic challenge, Cook said Apple is still learning new things, but the extraordinary innovation and creativity prove the adaptability of employees in difficult times. Apple employees are very good at adapting and cooperating, but Cook said that "there is no substitute for face-to-face meetings," and most Apple employees can't wait to gather in the office again.
Looking to the future, Cook said that although he did not think 2021 would be full of challenges, he needed "creativity, wisdom and diligence" to seize the opportunities. Cook said that in the current iPhone, MAC and apple watch product lines, there has never been a group of products with greater future potential.