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CEO of Porsche: no factory in China, made in Germany can guarantee brand premium

via:驱动之家     time:2021/2/24 22:58:16     readed:165

Almost every year, there are rumors that Porsche will build a factory in China. The main reason is that China, as the largest consumer market in the world, is too expensive for all the imported cars.

However, it seems that Porsche is not keen on the move of building a domestic plant in China.

According to media reports, Oliver Blume, a member of the board of directors of Volkswagen Group and chief executive of Porsche, said a few days ago,

It also means that Porsche has once again ruled out the possibility of making its own products in China, its biggest and most profitable market.


Moreover, in terms of production capacity, the plants built by Porsche in Germany are enough to supply the global demand for Porsche. At present, there are two factories in Germany: zuwenhausen factory and Leipzig factory.

Zuwenhausen factory produces 911, 718 sports cars and the first pure electric sports car taycan of Porsche; Leipzig factory was born in 2001, and is currently responsible for the production of Macan, cayenne, Panamera and the next generation of pure electric Macan.

Last year, Porsche delivered 272200 vehicles worldwide, of which,A total of 88900 new cars were delivered in the Chinese market, up 3% year-on-year. China is the largest single market for Porsche.

In terms of its share, China accounts for 32% of global sales. That means,For every three cars sold in the world, one is in China.

In addition, Porsche has the highest profit margin for large-scale production of bicycles in the world,In 2019, the profit of Porsche bicycle will reach 101200 RMB per vehicle,Far ahead of Mercedes Benz and BMW.

At the same time, statistics from statistical institutions show that,The average price of the domestic models of Porsche is over 770000 yuan, which is the highest among all the domestic car brands.It is precisely because of this that the price of Porsche's bicycles has risen, and domestic consumers hope that it can build a domestic factory as soon as possible.

However, the remarks made by the CEO of Porsche have undoubtedly disillusioned the Chinese made Porsche once again.

However, it is worth noting that at the annual meeting of Porsche financial report in March 2018,Obom once said: if the annual sales of a single car in China exceeds 100000 in the future, Porsche may consider building a domestic plant in China.

But now, the global sales volume of Porsche is only about 270000, and there is still a big gap between the sales volume of a single car in the Chinese market and that of 100000. But if we assume that this sales target is achieved,Do you think Porsche will live up to its promise to build a domestic plant in China?



Reprint please indicate the source: fast technology


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