Article / Gu Jian
Source: Lanxi studio
This sentence is incisively and vividly reflected in Li Jiaqi.
In other words, Li Jiaqi used to be the ceiling of the anchor industry, but now he is more like a super media that takes into account both brand empowerment and warm heart radio positioning.
Li Jiaqi's studio just appeared at the right time and place. Whether it's a cutting-edge brand or a brand that lacks communication power in homogeneous competition, it can establish contact with those consumers who have the most purchasing power and desire to share through Li Jiaqi, and even enter their acquaintance relationship chain to expand the brand position. To a certain extent, it takes into account the core advantages of wechat and focus media: accurate touch and mental card.
Only one thing, Li Jiaqi's live studio is different from the media platform in a broad sense: no brand can control his selection logic, and it must make greater profits for consumers. If you contact Li Jiaqi's team with the idea of spending money to buy quantity, you will probably run into a wall.
E-commerce marketing changed with Li Jiaqi
The new trend of taking live broadcasting room as the basic unit of e-commerce marketing has broken the limitations. In Li Jiaqi's live broadcast room, there are new brands and new products from time to time. From the perfect diary that went public last year to huaxizi that is well known to the public, their accelerated incubation is closely related to Li Jiaqi.
There are three reasons
It is the integration of these advantages that has changed the inherent thinking of brand marketing and made more and more first-line international brands willing to put their new product debut in Li Jiaqi's live studio. In Li Jiaqi's live broadcast room, the setting of a special show every day can meet the personalized marketing needs of the brand side, effectively avoid homogeneous competition, and achieve a breakthrough.
At that time, Five Star Electric Co., Ltd. spent 3 million to launch a research project on consumer decision-making. Executives originally thought that the investment was meaningless. In their view, the key factors influencing consumers' decision-making were product appearance and parameters. The survey results surprised executives: consumers place orders largely on the basis of trust in shopping guides.
Isn't that the best part of the business world?