The spring of 2021 is the new and most prosperous season in science and technology. Various manufacturers have launched their new mobile phones one after another. In addition to xiuhei technology, the supporting purchase service has also become the most concerned interest point of consumers. At present, China's mobile phone market has entered the era of stock, the market is close to saturation, the user's replacement cycle is extended to 30 months, and the performance and price of mobile phones tend to be homogeneous. At the same time, with the advent of consumption upgrading, people pay more attention to shopping experience. Under the influence of multiple factors, service has gradually become a key factor for consumers to choose a new type of mobile phone with outstanding performance, reasonable pricing and perfect service, which can more easily leverage consumers' purchasing psychology.
How much impact does the service have on the choice of customers when they purchase? Usually, when buying a new phone, users will have many other considerations besides the price and hardware configuration: they are attracted by the performance of the phone, but it doesn't feel good to use. Can you refund it? Buy a new machine, find another one you prefer, can you change it? Want to change a new mobile phone, old mobile phone how to do, can directly offset cash? There is no discount now. Do you want to wait until the shopping festival? Now I've bought it. How can I do if the price is reduced in a few days? Consumers are more or less worried about the above when buying new machines. For this reason, whether stores or e-commerce platforms can provide more intimate and perfect services has become an important indicator for consumers to consider when buying new machines.
In addition, Jingdong also launched in-depth cooperation with brands to attract more consumers with services: when redmi K40 series was launched, Jingdong comprehensively upgraded its service and extended the 30-day worry free service to 40 days; when find X3 series, the ten-year work of oppo, was launched, Jingdong launched the 30-day worry free service to meet the demand of consumers. In the future, JD will continue to deepen its service, drive the service of the whole mobile phone industry to a higher quality and standard, and meet the common needs of consumers and manufacturers.
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