In the past few years, the VR / AR virtual reality market has cooled down in China. Although the former Android first brother has been a pioneer, its performance has been declining, and the mobile phone business has been plummeting.
However, HTC has repeatedly stressed that not only the mobile phone business will not give up, but also AR / VR will continue to increase investment. The latest news says that they will launch a new generation of VR / AR devices in Q2 quarter.
Unlike previous HTC vive helmets, which focused on the consumer market,This new AR / VR product is no longer for individual consumers, but mainly for the commercial market,Although the specific situation has not been announced, the commercial market has a higher demand for AR / VR in recent years.
At the same time, it also means that HTC's AR / VR product strategy has changed. Previously, HTC and oculus, another major rival, launched AR / VR helmets, which mainly focused on the PC game market, but they were not successful in business. After experiencing novelty for several times, the players lost interest, and AR / VR games are not mature.
According to the financial report information released by HTC, in Q4 last year, the revenue was NT $1.6 billion, up 4.37% on a month on month basis, down 11.8% on a year-on-year basis, the gross profit rate was 27.9%, the operating profit rate was - 80.9%, and the after tax loss was NT $1.07 billion, which narrowed significantly on a month on month basis and a year-on-year basis.
Thanks to Q4's performance, HTC's annual revenue in 2020 was NT $5.81 billion (RMB 1.33 billion), down 42.03% year on year,The operating interest rate is - 110%, and the loss after tax is 6.02 billion, which is narrower than that in 2019.
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