Baijiu is a rice new lifestyle business operator, and Moutai is the leader of traditional Baijiu manufacturing industry. This tasting is not only a private taste of rice noodles, but also a combination of traditional culture and technology civilization in the trend of liquor consumption becoming younger. At the tasting meeting, representatives of Xiaomi and Maotai expressed their appreciation and affirmation for each other and looked forward to further cooperation between the two sides in the future.
Xiaomi Youpin and Maotai talk about development together
Xiaomi Youpin and Maotai seem to be far apart, but in fact they have a heart. In the pursuit and control of quality, Xiaomi products go deep into the supply chain and are committed to creating good products with innovative technology, while Maotai adheres to traditional technology and innovative development to bring quality life to users. In addition, both attach great importance to fan culture. Xiaomi Youpin inherits the gene of Xiaomi and expands the product boundary for the majority of rice noodle friends. Maotai also holds various and novel Maofen festival activities every year.
Mr. Weidu also shared his affinity and feelings with Maotai, and explained the confidant relationship between Xiaomi Youpin and Maotai from the user and product level. Their consensus on product concept and fan culture has opened up more imagination space for further cooperation between Xiaomi Youpin and Maotai in the future.
Cross border communication technology makes life better
At the event, Mr. Ma Weidu also said that the drinking culture of Chinese people has changed a lot. Now young people's drinking is a choice of a new lifestyle. They pay attention to taste and atmosphere experience. Moutai group now has a rich product line for all ages. Millet has products as a new lifestyle provider, providing solutions for consumers in all aspects of life, including baijiu.
Xiaomi Youpin held a Maotai tasting meeting in the rice noodle festival, which not only promoted the integration of fan culture, but also an innovative attempt of new lifestyle e-commerce and traditional brands, which explained another possibility of life for rice noodle and Maofen. In the future, Xiaomi Youpin will continue to adhere to the concept of science and technology to make life more enjoyable, and use Xiaomi mode to make life consumer goods, so as to provide more scenario solutions for consumers.
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