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Wechat let you live! "Live mission" send encouragement, hand cramp when gift received

via:博客园     time:2021/4/19 14:56:35     readed:50

This is a new function that can get the bonus of heat sharing after completing the official live broadcast task. Wechat 8.0.3 for IOS and wechat 8.0.2 for Android users can see this new function.

Click the video number to enter the video Number "Settings" page or "live revenue" page to see the new live task function. At present, the live broadcast task only includes monthly task, and different rewards will be given according to the completion of the task.


The live task portal

Live broadcast task:

During the period from April 16 to April 30, if the creator of the video number can accumulate 25 hours of effective live broadcasting and keep the live broadcasting for 7 days, then the gift popularity received by the anchor in the live broadcasting room during the task period will get a 5% bonus.

On April 16 - During April 30, if the creator of the video number can accumulate 50 hours of effective live broadcasting and keep the effective live broadcasting for 11 days, the gift popularity received by the anchor in the live broadcasting room during the mission period will get 12 % It's a bonus.

This is a live broadcast task with ladder rewards, but the rewards of the two stages cannot be superimposed. The effective live broadcast duration (30 minutes for a single live broadcast) and the effective live broadcast days (60 minutes for any live broadcast in a single day) mentioned above are to ensure that the anchor is really completing the live broadcast sharing of content, not to complete the task of scattered broadcast.


Official explanation on the effective duration and days of live broadcast

Dynamic tasks:

On April 16 - During April 30, the creator of the video number can publish 15 pieces of dynamic content, which can get 3% of the total heat during the mission % Plus.

If we introduce the "live broadcast task" in plain and ordinary language, it is that the official wechat encourages the anchor to live more, and gives them more income after completing the task. During the live broadcast of the anchor, the anchor can receive a gift from the audience, which is purchased by the audience with wechat beans. You can understand it as a wechat bean = 1 heat.

I tested the live broadcast for half an hour, and asked my friend to smash the gift of 180 wechat beans in this live broadcast room, which also won 180 popularity. Wechat takes 50% of the gift from the live broadcast room of the video number, so I can get 9 yuan for the popularity of 18 yuan.


The popularity of the video studio comes from gifts

If I finally complete the first phase of the task, then in this live broadcast, I can get 5 % ✖ ️ 180 = 9 reward popularity. If the second phase is completed, it will be 12 % ✖ ️ 180 = twenty-one . 6.

This is not a function prepared for most wechat users at present, because ordinary users are obviously weaker than professional anchors in the control of live broadcast, and they may not be used to the common operations in live broadcast, such as sucking powder and asking for gifts. At the same time, if there is almost no fans giving gifts or enthusiasm in the whole process of the live broadcast task, it is not very helpful for the anchor.

So this function is more like attracting professional anchors who have some live experience, and encouraging some content creators who plan to show their skills in the video number.


If you are good at live broadcasting and can get a lot of audience gifts, then the reward plan for live broadcasting task is very suitable for you and can let you get more live broadcasting income. But if you don't usually get gifts for live broadcast, the incentive plan that requires more time for live broadcast may not be so suitable for you.

It can be seen that wechat video number is exploring more channels for creators to cash in.

Wechat video number is officially connected to the CPS system of youzan's "youzan customers". Creators can directly put on the shelves of goods from youzan merchants in stores, and realize commercial cash flow through the mode of distribution and commission rebate. After that, the video number also got through the wechat app, giving the creators more choices. In addition to recommending and selling goods, there are also cases of creators receiving advertisements themselves to cash in.


However, it is still very rare for creators to cash in by buying gifts from the audience. Unlike vertical live broadcasting platforms such as Huya, users need to cultivate the habit of rewarding the anchor on wechat. Even if there are hot list designs such as billboard 1 and billboard 2, creators may need more than one live broadcast task if they want to cash in the video number by gifts.

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