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Domestic light! Xiaomi's Q1 mobile phone ranked second in Europe: Surpassing apple for the first time

via:驱动之家     time:2021/5/6 11:37:29     readed:151

On the first day of work after the festival, good news came from Xiaomi's overseas market.

This morning, Zeng Xuezhong, vice president of Xiaomi group and President of mobile phone division, released a microblog saying,In the first quarter, Xiaomi surpassed apple in the market share of European smart phones, reaching the second place for the first time.

At the same time, Western Europe's smartphone shipments grew rapidly, with the market share ranking third, while Spain's smartphone market share ranked first for five consecutive quarters.

It is understood that in the European market, Xiaomi surpasses apple for the first time, only lags behind Samsung, and currently ranks second overall.


Specifically, Samsung won the championship with 35% market share, a year-on-year increase of 21%, Xiaomi ranked second with 23% market share, a year-on-year increase of 85%, while Apple won the third place with 19%.

It's worth mentioning that in the first quarter of 2021,Xiaomi still ranks first in the Spanish market, peaking for five consecutive quarters, with an overall market share of 35% and a year-on-year growth of 45%.

Samsung and apple ranked second and third respectively, with market share of 27% and 11%, with year-on-year growth of 44% and 13%.

Turn your attention to the Western European market,Xiaomi ranked third with a 17% market share and a year-on-year growth of 89%, second only to Samsung and apple.

Although Xiaomi failed to get the first place in the European market, the share gap between Xiaomi and Samsung is only about 10 percentage points. In addition, the year-on-year growth rate of Xiaomi is much higher than that of Samsung.

Therefore, as long as Xiaomi maintains this growth rate in the future, it will only be a matter of time before it surpasses Samsung.

It is worth mentioning that, in addition to the remarkable achievements in Europe, Xiaomi has also made great achievements in India.

According to market research firm counterpoint research,In the first quarter of 2021, Xiaomi remained the number one smartphone market in India.


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