Young mothers in rural areas have become beautiful. They began to wear light makeup, skirts and high heels. This is a new finding of the 2021 survey report on employment of rural women in China: 60.9% of the rural employed women will wear light make-up when they go out.
On May 8, the rural women's research center of Rural Research Institute of central China Normal University, together with ant group research institute, China Women's daily, China Women's net and Beijing Yichuang rural women's public welfare development center, released the report.
The report points out that the sinking of digital employment brought about by the sinking of the Internet is conducive to giving full play to women's advantages and allowing more and more rural women to work at home. With the economic independence and the improvement of family status, people are more confident. More than 60% of the respondents said they would wear light make-up when they went out.
The report shows that rural women who go out to work change more than their appearance. Compared with the older generation only focusing on their offspring, 78.2% of the respondents said that they began to know how to treat themselves well.
Li Zhenhua, President of ant group research institute, said that with the Internet sinking, some digital new jobs created by the explosive growth of Internet platform economy, such as online cloud customer service and artificial intelligence trainers, and some new employment space brought by the sinking of Internet business model, such as logistics and e-commerce live broadcast.
The picture shows Chu Shanshan, an e-commerce entrepreneur in Acheng, Heilongjiang Province
According to the report, women have become the absolute mainstay of these digital jobs due to their emphasis on patience, responsibility and communication. For example, Guizhou, Shaanxi, Shanxi and other county governments introduced Alipay data tagging projects, among which 62.3% of the artificial intelligence trainers recruited locally were women. Ant cloud customer service recruitment and training of online cloud customer service, 72% of women. 53% of the live anchors of cuntao are women.
There are also two characteristics of these digital employment opportunities: a large number of opportunities are concentrated in the central and western counties and towns, and the income is generally higher than the local average. For example, the average monthly income of AI trainers in Guizhou and Shaanxi is 3100 yuan, and they enjoy social security, medical insurance and other national security.
Dr. Chen Qiong, a member of the research project team, told reporters that the mental state of rural women has become more confident and positive, which will directly affect their attitude and patience towards children. Studies have shown that the education level of rural women's children who are engaged in the tertiary industry is higher than that of their mothers who are engaged in agriculture. Because the former is more aware of the importance of education, so as to increase investment in children's education.
Ju yingzhe, from Taohua Town, Yu County, Hebei Province, sent her daughter to a well-known private school in Hengshui. Although the annual tuition and miscellaneous fees are as high as 30000, she thinks it is worth it. The post-80s, who was married from Inner Mongolia, had been questioned by her mother-in-law when she visited a family. Since 2014, seizing the wind of e-commerce sinking, we have contracted the pick-up points in the village, from two to seven. We not only brought my husband back to work together, but also hired four people.
The picture shows Ju yingzhe
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