On May 13, the third stop of vivo marketing spotlight program, education industry salon, was held in Beijing. The education industry is another highly competitive industry after the first stop of social networking and tools industry and the second stop of regional business. This salon continues the style of the previous two salons, inviting advertisers and employees of the education industry to participate, and exploring the marketing future of the education industry with industry marketing guests. During this period, many targeted programs also came into being, which injected strong energy into promoting the development of the education industry.
Deep understanding of key factors to help the industry grow effectively
This salon focuses on the education industry because there has been greater and faster changes in the education industry in the post epidemic era. Not only is the form of education gradually evolving to the online, the industry competition is more intense, and the supervision of the education industry is more strict. The present advertising owners of the education industry pay more attention to how to achieve stable and effective growth in the great changes, and the education industry marketing is the main way to achieve these goals. In response to the concerns of advertisers, Ma Nan, CEO of EDC, pointed out the four key points of education industry marketing, namely, the promotion rate of product innovation, the double promotion of service and design, the timely provision of industry information, and the technology driven intelligent marketing service. At the salon, Ma Nan also pointed out that in the period of rapid change, the media, agents and advertisers should work more closely to promote the development of enterprises with educational thinking.
(Ma Nan, CEO of EDC)
Vivo super user pool helps the education industry
Relying on real data, the solution is more targeted
In this salon, professionals in the industry also put forward solutions to the problems related to the education industry based on the overview of vivo traffic and the current situation data of the education industry. Fan Xiaobing, who is in charge of the operation of vivo internet education industry, systematically expounds the ability layout of vivo application store and non store products, and puts forward the user innovation and recall scheme of education industry. Jin Liangyu, director of manufacturer optimization of EDC, gives solutions to the pain points in the process of advertising in the education industry.
(fan Xiaobing, operation director of vivo Internet Education Industry)
The whole salon is compact, and advertisers and employees in the education industry have gained a lot. The purpose of vivo marketing spotlight plan is to gather the wisdom and strength of partners, focus on advertisers' pain points and needs, explore better solutions, and provide more business growth possibilities for advertisers.
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