Young people who like to stay at home are building a new track. In the first hour of the sale of tmall 618, the sales of seven home brands exceeded the whole day of last year. Houlang new brand is running at a new speed in tmall, with an overall growth rate of more than 100%, and goto, a brand around fashionable shoes, has a growth rate of more than 400% in the first hour.
Household consumption is accelerating to upgrade. Consumers are paying more attention to life style and experience from product function. The entry of international medium and high-end brands to tmall will be accelerated. In 2020, the entry of light luxury brands will increase by 300% compared with the same period last year. Tom Dixon, a British designer brand, kostaboda, a Swedish Royal Household brand, and Lomonosov, a Russian royal household brand, have all opened stores in tmall and participated in this year's 618.
Big international brands are also embracing digitalization. This year, IKEA participated in tmall 618 for the first time, and the service scope of its flagship store was expanded to serve consumers in 301 cities and regions across the country. This is the first time that IKEA has expanded its service range since it launched tmall in March 2020.
It is reported that 250000 brands will embrace tmall 618 this year, 2.5 times of the same period last year. During the event, 13 million products will be put on the shelves, of which 1.4 million will be new products for the first time.
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