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Release computing power, accelerate visual effects and post production

via:驱动之家     time:2021/6/10 11:59:13     readed:91

With the rapid development of the film and television industry in recent years, China has become the second largest film market in the world, with the number of screens and the number of people watching movies ranking the first in the world, which means that the film and television industry has great room for improvement and development potential. Driven by the market, domestic film and television companies have successively launched high-level works. Due to the constraints of shooting equipment and computing power, traditional film and television post production has a high cost of manpower and time, which also increases the risk of film and television investment.

释放算力加速视觉特效和后期制作

Amd image productivity conference held successfully

Therefore, the progress in hardware is directly related to the development speed of the industry. The workstation based on AMD's Raptor processor and the high-performance computer based on Raptor processor can greatly improve the efficiency of rendering and film post production, and save time and labor costs. For this reason, amd successfully held the AMD image productivity Conference on June 8, 2021 at the Marco Polo Hotel, Beijing. At this conference, amd invited 100 partners, core customers, practitioners and media friends from Greater China to share the strong performance and leading cases of AMD Raptor processor in the use mode of the imaging industry, which brought better choices for users in the whole industry.

释放算力加速视觉特效和后期制作

The conference was full of seats

At the conference, Mei Chen, vice president of AMD Greater China sales, made an opening speech. He first extended a warm welcome to the guests present, and introduced the important guests of the conference. They were Tian Bing, director of visual effects of chase light animation, Chen Xiangzheng, technical director of more VFX, Zhang Yange, general manager of innovation business department, partner of film and television industry network, Huo Xiaodong, creative director of foundry Greater China, and Shi Lei, senior director of 30 second car understanding video center. Mei Chen stressed that with the rapid development of AMD's product technology, it is an important strategy for AMD to continuously develop its business in different vertical industries with the help of the advantages of products, and it is the ultimate goal of AMD to build a complete industrial chain ecosystem with its partners.

释放算力加速视觉特效和后期制作

Mei Chen, vice president of AMD Greater China sales

释放算力加速视觉特效和后期制作

Amd image productivity conference partners

释放算力加速视觉特效和后期制作

Ji Zhaohui, vice president of marketing of AMD Greater China

释放算力加速视觉特效和后期制作

Amd sharp dragon 5000 series processor mod host

Then Zhang Yange, general manager of innovation business department, partner of film and television industry network, made a prospect for the future of film and television industry in his speech, and introduced the development characteristics, industrial attributes and development trend of film industry in detail.

释放算力加速视觉特效和后期制作

Zhang Yange, general manager of partner innovation business department of film and television industry network

Tian Bing, director of visual effects of lighting animation, describes the road of lighting all the way, and emphasizes the important role of AMD in future projects. The super high rendering speed allows artists to work more iteratively and achieve satisfactory results faster in limited time.

释放算力加速视觉特效和后期制作

Tian Bing, visual effects director of lighting animation

Chen Xiangzheng, technical director of more VFX, introduced the demand for computing power in the late visual effects industry, and elaborated the importance of workstation hardware platform in each process from the complete process of film and television project.

释放算力加速视觉特效和后期制作

Chen Xiangzheng, technical director of more VFX

释放算力加速视觉特效和后期制作

Workstation built with AMD Raptor 3970x processor

Huo Xiaodong, creative director of foundry Greater China region, talked about the compatibility with AMD hardware products from the perspective of software, and showed the extreme effect of nuke13.0 software in the actual use process.

释放算力加速视觉特效和后期制作

Huo Xiaodong, creative director of foundry Greater China

Shi Lei, senior director of 30 second car understanding video center, talks about 4K video production and 8K video import from the rise of video number. As the biggest pain point of these video producers, AMD's top sharp dragon thread Ripper processor workstation is their best choice.

释放算力加速视觉特效和后期制作

Shi Lei, senior director of 30 second car understanding Video Center

Li Kainan, product manager of channel marketing department of AMD Greater China region, has also interpreted amd sharp dragon thread Ripper processor with his own concept. Such a series of products with excellent performance are born for professional creative personnel.

释放算力加速视觉特效和后期制作

Li Kainan, product manager of channel marketing department of AMD Greater China

释放算力加速视觉特效和后期制作

Lin Yinhong, senior channel marketing director of AMD Greater China

At the end of the conference, several speakers and Ms. Lin Yinhong, senior channel marketing director of AMD Greater China, discussed the status quo of vision and industrialization of China's film and television industry and the impact of hardware productivity on China's film and television industry.

释放算力加速视觉特效和后期制作

Speakers Summit

释放算力加速视觉特效和后期制作

Guests at the conference listened attentively

释放算力加速视觉特效和后期制作

Amd image productivity conference partner product exhibition

释放算力加速视觉特效和后期制作

I believe that through the success of this amd image productivity conference, more and more industry customers will understand the strong strength and infinite charm of AMD sharp dragon thread tearing workstation. In the future, AMD will continue to cultivate the film and television creation industry and launch more excellent products to serve content creators.

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