At 12:00 noon on June 12, the first batch of consumption vouchers for Zhejiang consumers were issued during Jingdong 618. A large number of Zhejiang consumers, represented by Hangzhou, rush into Jingdong for the first time to collect consumption vouchers, which also drives the consumption of communication, home appliances, computer digital and other categories in relevant regions to rise rapidly.
Such benefits are not limited to Zhejiang consumers. On June 12, Jingdong issued consumption vouchers to consumers in Tianjin, Zhejiang, Fujian, Hebei, Jiangxi and Ningxia on the same day, benefiting local residents and promoting high-quality development of regional economy. Since May 31, consumers in Beijing, Shanghai, Guangzhou, Chengdu and other places have received and used consumption vouchers from Jingdong. It has become the habit of many consumers of JD 618 to get coupons and enjoy real discounts on the app.
So far, during this year's 618 period, JD has issued consumption vouchers to consumers in 14 regions across the country, and consumers in more regions will soon enjoy the benefits of consumption vouchers. During the whole period of Jingdong 618, it is estimated that there will be 10 billion consumption vouchers issued through Jingdong.
During the period of 618, more than 10 million users have been collecting consumption coupons in Jingdong
The first batch of Jingdong 618 coupons for Zhejiang consumers began to be issued at 12:00 on the same day, which immediately attracted a large number of Zhejiang consumers, including Hangzhou, and brought about a significant increase in sales of related categories. It is reported that the voucher can be used to purchase designated products such as communication, home appliances, computer digital, food, mother and baby, personal care, cleaning, fresh food, drinks, toys and musical instruments.
It is worth mentioning that during the period of Jingdong 618, consumers can enjoy a discount on the basis of the original discount when they purchase the designated goods after receiving the consumption voucher. Among them, communication, home appliances and computer digital products can enjoy a 10% discount over 1000 yuan, with a maximum discount of 400 yuan, or enjoy a 9.5% discount over 800 yuan, with a maximum discount of 400 yuan; Food, mother and baby, personal care, cleaning, fresh food, wine, toys, musical instruments and other categories can be up to 200 yuan to enjoy a 10% discount, with a maximum discount of 400 yuan.
As a matter of fact, from May 31 to June 12, under the guidance of relevant government departments, Jingdong has issued consumer vouchers to consumers in 14 regions, including Beijing, Shanghai, Tianjin, Zhejiang, Henan, Fujian, Hubei, Hebei, Jiangxi, Ningxia, Shenzhen, Guangzhou, Chengdu and Dongguan, so that consumers can buy high-quality goods at affordable prices in the simplest and direct way, Stimulate the vitality of regional market.
Consumption voucher plays an important role in promoting consumption. According to the data, a large number of consumers have bought smart devices such as mobile phones in Jingdong by using consumption vouchers, and the cancelled consumption vouchers leverage online consumption by 10 times. It can be seen that while benefiting consumers, the role of consumption vouchers in effectively stimulating market potential is also fully demonstrated.
Benefit users, help enterprises and promote consumption
In 2020, in the special period under the influence of the epidemic situation, as one of the most important ways to promote economic growth, consumption voucher has played a great role in promoting consumption replenishment. Now, with the effective control of the domestic epidemic and the stable recovery of the economy, the consumption voucher will further promote the upgrading of consumption quality, and better meet the diversified, quality-oriented and personalized consumption needs of consumers.
In fact, no matter in last year's special period or this year's Jingdong 618, many places in the country chose Jingdong as the distribution channel of consumption vouchers. The important reason is that Jingdong can get through the omni channel ability and technical ability of online and offline consumption scenarios, and can effectively connect the supply side with the demand side.
As a technology and service enterprise based on the supply chain, relying on the social supply chain of digital intelligence, on the one hand, Jingdong can carry out the efficient deployment of logistics across the country and improve the experience of consumers in the process of using consumption vouchers; On the other hand, it can also accurately analyze the consumption trend and provide the most suitable goods and services for consumers, so that consumers can easily buy the favorite goods with preferential prices.
More than that, on the one hand, JD is constantly improving the shopping experience of consumers, on the other hand, it is also driving more brand businesses to achieve rapid development. In terms of this year's Jingdong 618, Jingdong has previously announced that it will help more than 230 brands to place orders worth more than 100 million yuan, and help more than 120000 small and medium-sized brand businesses double their turnover.
On June 1 alone, Jingdong 618 got off to a good start. On the same day, there were 39 brands with an order amount of more than 100 million, 4800 brands with a turnover increase of more than 5 times and more than 60% over the same period of last year. The order amount of core open platform stores increased by more than 100% over the same period of last year. It can be seen that Jingdong has become an important incremental market for many brand businesses, and has really helped brand businesses achieve high-quality growth.
At present, Jingdong 618 is still in hot progress, and more popular products and preferential benefits will continue to appear in front of consumers. What is more worth looking forward to is that not only the 14 regions mentioned above, but also consumers in more regions will enjoy the benefits of consumption coupons in Jingdong 618. It can be predicted that as Jingdong 618 enters the climax, consumers' demand for a better life will be further released. At the same time, Jingdong will also drive more brand businesses to achieve high-quality development, and promote more regional markets to continue to improve.
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